It’s estimated that by 2025, SMS marketing will be a $12.6 billion market in the United States, up from just $2 billion in 2015. As mobile device usage continues to increase and the SMS market continues to grow, so does the enterprise use of text short codes to send...

As the telecom market continues to look to 5G as the next platform evolution in communications technologies, mobile operators are looking to sunset their legacy 2G and 3G networks. There are a few key reasons for retiring legacy 2G and 3G networks. Retiring the radio...

A recent 2022 Juniper Research report cites that total mobile operator revenue from A2P messaging traffic is set to top more than $54 billion USD by 2025, favorably positioning operators to monetize the relationships that enterprise and messaging aggregator partners...

Creating a seamless, single interface for all your guest interactions, across channels, can help you to deliver personalization that will truly set you apart.  Why do you pick one hotel or restaurant over another? Vibe? Quality? Price? Convenience? Probably....

Here’s the thing… mobile technology, as it has done over the past 50 years, continues to evolve. For mobile operators, if they do not evolve as well to support new technologies and advancements in networks and devices, then they are simply putting themselves and their...

Mobile devices have become the norm for businesses that want to engage with their customers. The reason? Our reliance on and connectivity to these devices has never been greater! What is the first thing you do when you wake up? I’m pretty sure you grab your phone, see...

Over the last several months, there has been a dramatic shift with Mobile Network Operators (MNOs) steering roaming traffic away from some visited networks that rely on 2G for voice. In just the last month, Syniverse was able to verify that three European MNOs and one...

How CPaaS can transform omnichannel hospitality marketing in the APAC region The post-pandemic travel boom is here, and APAC is probably having it better than anywhere else! According to a study covering data from over 2,000 travel partners in 50 countries, accounting...

How CPaaS and Omnichannel Marketing Can Help You Achieve Your Marketing Objectives “Omnichannel” has become a buzzword as of late, particularly around marketing, customer experience and customer service related topics, and naturally so, with 82% of shoppers in APAC...

The modern business environment is constantly evolving in today's digital era. As a result, Syniverse is tasked with staying ahead of the curve, to come up with better ways of doing business and improve workplace productivity. Our Professional Services offering...

There’s a gap between what end customers expect and what’s being delivered. Regardless of the channel, an end customer always wants to receive the right message at the right time. Learn how SMS fallback can help you stay connected. Customers' communication demands...

Learn how to face the competitive challenges of communication in the hospitality industry and deliver a unique proposition.  The cultural diversity of Asia is unmatched anywhere else in the world. A short flight and you’re in a country totally different to the one you...

Syniverse CPaaS (Communications Platform as a Service) enables enterprises to add real-time communications features to their applications, such as Messaging, Social, Mobile Wallet, Voice, RCS, Chatbots, and more. Enterprises can take advantage of this platform without...

The holiday shopping season is fast approaching, and retailers everywhere are thinking about their Black Friday and Cyber Monday strategies. But if you're not thinking about your shopping experience from an omnichannel perspective, you may be missing out. While most...

Hotel mobile marketing has come a long way in the last decade. It’s not enough to have a functioning mobile site or app anymore; in a highly digital world and a competitive hospitality industry, brands that invest in mobile innovation will have the upper hand. ...

Mobile technology is rapidly changing the landscape of airline marketing. Customer expectations are now higher than ever, and every interaction is an important opportunity to either contribute to or detract from a brand’s reputation.  Whether it's pre-flight...

Attending sports games in person is one of the most exhilarating live experiences a fan can take in, especially when it involves your favorite teams. It’s just not the same experience, sitting in front of a screen and cheering your team on as it is engaging in person,...

The world’s largest international football event is the next biggest and most anticipated sporting event in the sights of fans across the globe. This tournament is attended, watched, and followed by millions of consumers worldwide, every four years. Sponsored by some...

Market to and connect with customers during the world’s largest massive events via mobile messaging using a true Hyperscale Communications Platform Sporting events, music festivals and other largescale, international gatherings are an opportune time to market your...

The assertion that “cybersecurity is everyone’s responsibility” is one that I wholeheartedly believe in and support—so much so, in fact, that when I moderated a panel in April at the Swiss Cybersecurity Days conference, panelists and audience members echoed that...

The recent news of large operators taking the steps to shut down their legacy 3G networks in order to free up spectrum and divert operating costs to 5G has drawn a lot of attention from the media who have portrayed this next step in the evolution of mobile as a “the...

Whether it’s door-to-door food or furniture delivery or packages going to pickup lockers, the parcel industry has seen a boom in recent years and has experienced a lift due to environmental situations surrounding the pandemic. As more and more people rely on personal...