LATEST POSTS
BCE Will Eventually Replace TAP as the Industry’s Universal Billing & Charging Standard – Here’s How Mobile Network Operators Can Become Compliant Today
The telecommunications industry is constantly evolving. Staying current with the latest standards is crucial for mobile network operators (MNOs) to offer innovative services to their customers, maintain a competitive edge, and gain market share. The GSMA Billing...
Maximize Your Click-Through-Rate (CTR) – Harness the Power of Branded URL Shorteners!
Have you ever received a text message from a company with a link to their website or a promotion, but you were hesitant to click on it because you weren't sure if it was genuine? You're not alone! This is a common problem that businesses face when using SMS marketing....
How Syniverse is Driving the Success of 5G and 5G Roaming
Expanding horizons with 5G The next generation 5G mobile platform, with its expanded capabilities, brings new opportunities and potential to mobile applications and the devices they run on. We’ve only begun to see the potential that 5G has to offer with connected...
Real-Time Guest Engagement and Management
Create Moving Customer Experiences for People on the Move Everyone’s on the move these days. So, naturally, it has become increasingly important for businesses, particularly in the hospitality industry, to have real-time customer engagement wherever they are....
Why a Mobile First Approach Matters
Mobile Security and a Mobile First Approach With 75% of users being more comfortable using a digital wallet, and 84% of the world’s population, 6.92 billion people, owning a smartphone, your frictionless authentication and customer experience should always take a...
ITW 2023: Three Trends That Require Your Attention
International Telecoms Week (ITW) is the world’s largest gathering of global telecom executives. With over 6,000 attendees and 2,000 companies represented, it serves as a major event for our industry. ITW brings together the wholesale telecoms community,...
WhatsApp Business Messaging Pricing Changes are Coming in 2023: Are You Prepared?
Starting June 1st, 2023, the WhatsApp Business Platform will deploy a new use case-based pricing model. This guide explains these upcoming changes as well as what to expect from the WhatsApp Business API with Syniverse. 3 Changes Coming to WhatsApp Business...
How Evolved Mobility Enables
The topic of 3G sunsetting continues to be top of mind for many global mobile network operators (MNOs). As the momentum for 5G adoption continues to build, so does interest in reallocating spectrum and resources from legacy networks to lower costs and improve...
Why Multifactor Authentication Should Be Everywhere, But Not a Nightmare!
Multifactor Authentication is a Growing Trend In addition to being a product director for identity and authentication at Syniverse, I’m also a dad of four. So, naturally, I want to optimize my life toward spending more time with my kids, not just ‘managing’ them. But...
Frictionless Authentication – Key to Improved CX in Banking and Financial Services
Identity fraud and theft are a big problem for many businesses, but especially for the banking and financial services industry (BFSI). In fact, 47% of Americans experienced financial identity theft in 2020 and reports of identity theft rose 68% in 2021. Customers are...
Syniverse’s Role in the Connectivity between Public and Private Networks
Private wireless networks offer enterprises many benefits including better coverage, improved performance through enhanced security, and greater bandwidth allowing for many more devices to be connected within the local wireless network. Having a private network also...
How Augmented Reality Can Transform Your Guest Experience
Would you like to see information that is relevant and important to you, at just the right moment, when you travel? If your answer is yes, then your guests and customers will probably feel so too. With Augmented Reality (AR), this is now possible—especially when...
How BCE Is Helping to Accelerate 5G Adoption
For years, usage of TAP – Transferred Account Procedures – has been the only and off-line standard for wholesale roaming and billing settlement. TAP was originally designed to support voice and SMS and was well-suited for handling simple billing scenarios for mobile...
The Importance of Personalized Customer Experiences in Retail
In the past, price and product features were usually the primary drivers of customer acquisition and sales. While that is still the case, personalization of the customer experience has also emerged as a very important factor. In fact, 80% of consumers are more likely...
Five Reasons Why Mobile Network Operators Should Adopt an A2P SMS Messaging Hub
In today’s digital age, it’s more important than ever for businesses to have a robust online presence. In the aftermath of the COVID-19 pandemic, application-to-person (A2P) messaging emerged as a major communications channel,...
What is an SMS Short Code?
An SMS short code is a unique 5 or 6-digit number used for Application-to-Person (A2P) messaging. If you look at your text messages, you might notice that you’ve received things like flight updates, verification codes, and appointment reminders from a short code. ...
SMS vs. MMS: What’s the Difference, and Which One Should You Use?
When it comes to mobile messaging, SMS and MMS are both popular and widely deliverable. However, they have distinct features that make them different and suitable for various use cases – for example, do you need to share multimedia content or not? In this article,...
How Evolved Mobility Impacts Carrier Subscribers
As 5G implementations around the globe continue to grow, operators gain a better understanding and comfort level with the potential 5G brings to the market. Operators need to identify costs savings and reallocate resources – such as spectrum from legacy networks...
Banking on CX: How Innovation Can Transform Customer Experience into Business Value
In today's fast-paced and highly competitive business world, companies in the banking and financial services industry (BFSI) are constantly seeking ways to differentiate themselves from their competitors. One key area that can make a significant impact is customer...
Proposed FCC Order Stresses the Importance of Carrier Messaging Hubs and Messaging Trusts in Protecting the Privacy and Integrity of Mobile Operators’ Subscribers
Smartphone users, rejoice: The days of spam calls and junk text messages may finally be coming to an end. A proposed Federal Communications Commission (FCC) mandate, issued in March, outlined plans to crack down on automated robocalls and spam text messages because of...
How Syniverse Reduces the Complexities of Private Wireless Networks
Private cellular networks are continuing to expand, helping power innovation across industries and allowing businesses to unlock exponential growth. Used by organizations to increase connectivity between systems and secure critical infrastructure, private networks are...
Text Messaging in Healthcare: Benefits & Best Practices
Healthcare is being revolutionized through text messaging. Patients are now able to communicate with their healthcare providers faster and more efficiently than ever before, thanks to the power of mobile messaging technology. Whether you’re looking to engage patients...
What is 5G?
Mobile technology has come a long way The evolution of mobile telecommunications has come a long way over a relatively short period of time. Originally, mobile technology was aimed at supporting person-to-person communications. Supported by rudimentary infrastructure...
SMS Short Codes & Texting: What You Need to Know
It’s estimated that by 2025, SMS marketing will be a $12.6 billion market in the United States, up from just $2 billion in 2015. As mobile device usage continues to increase and the SMS market continues to grow, so does the enterprise use of text short codes to send...
Evolved Mobility for Outbound Roaming Reduces OpEx for Mobile Operators Retiring 3G Networks
As the telecom market continues to look to 5G as the next platform evolution in communications technologies, mobile operators are looking to sunset their legacy 2G and 3G networks. There are a few key reasons for retiring legacy 2G and 3G networks. Retiring the radio...
SMS Isn’t Going Anywhere, But It Is Changing. Here’s What’s Leading the Charge and Enabling Mobile Operators to Capitalize in 2023 and Beyond
A recent 2022 Juniper Research report cites that total mobile operator revenue from A2P messaging traffic is set to top more than $54 billion USD by 2025, favorably positioning operators to monetize the relationships that enterprise and messaging aggregator partners...
How CPaaS Can Drive Guest Experience Personalization in Hospitality
Creating a seamless, single interface for all your guest interactions, across channels, can help you to deliver personalization that will truly set you apart. Why do you pick one hotel or restaurant over another? Vibe? Quality? Price? Convenience? Probably....
Global Mobile Operators Need to Start Accelerating VoLTE Roaming
Here’s the thing… mobile technology, as it has done over the past 50 years, continues to evolve. For mobile operators, if they do not evolve as well to support new technologies and advancements in networks and devices, then they are simply putting themselves and their...
Creating Unforgettable Experiences with Your Clients Through WhatsApp Business Platform
Mobile devices have become the norm for businesses that want to engage with their customers. The reason? Our reliance on and connectivity to these devices has never been greater! What is the first thing you do when you wake up? I’m pretty sure you grab your phone, see...
International Operators Steering Roaming Traffic Away From 2G Only Networks
Over the last several months, there has been a dramatic shift with Mobile Network Operators (MNOs) steering roaming traffic away from some visited networks that rely on 2G for voice. In just the last month, Syniverse was able to verify that three European MNOs and one...
Take Your Omnichannel Marketing and Guest Experience Game to the Next Level
How CPaaS can transform omnichannel hospitality marketing in the APAC region The post-pandemic travel boom is here, and APAC is probably having it better than anywhere else! According to a study covering data from over 2,000 travel partners in 50 countries, accounting...
Transactional vs. Experiential Communications
How CPaaS and Omnichannel Marketing Can Help You Achieve Your Marketing Objectives “Omnichannel” has become a buzzword as of late, particularly around marketing, customer experience and customer service related topics, and naturally so, with 82% of shoppers in APAC...
Syniverse Professional Services: Efficiency and Expertise to Help Grow Your Business
The modern business environment is constantly evolving in today's digital era. As a result, Syniverse is tasked with staying ahead of the curve, to come up with better ways of doing business and improve workplace productivity. Our Professional Services offering...
Improve Customer Engagement With Intelligent Fallback Messaging
There’s a gap between what end customers expect and what’s being delivered. Regardless of the channel, an end customer always wants to receive the right message at the right time. Learn how SMS fallback can help you stay connected. Customers' communication demands...
Communication Trends in the Travel and Hospitality Industry
Learn how to face the competitive challenges of communication in the hospitality industry and deliver a unique proposition. The cultural diversity of Asia is unmatched anywhere else in the world. A short flight and you’re in a country totally different to the one you...
The Power of Syniverse CPaaS Concierge in the Middle East and Africa Regions
Syniverse CPaaS (Communications Platform as a Service) enables enterprises to add real-time communications features to their applications, such as Messaging, Social, Mobile Wallet, Voice, RCS, Chatbots, and more. Enterprises can take advantage of this platform without...
Retail Customer Experience Strategies for Black Friday, Cyber Monday, and Beyond
The holiday shopping season is fast approaching, and retailers everywhere are thinking about their Black Friday and Cyber Monday strategies. But if you're not thinking about your shopping experience from an omnichannel perspective, you may be missing out. While most...
A Comprehensive Guide to Hotel Mobile Marketing
Hotel mobile marketing has come a long way in the last decade. It’s not enough to have a functioning mobile site or app anymore; in a highly digital world and a competitive hospitality industry, brands that invest in mobile innovation will have the upper hand. ...
How Mobile Is Shaping the Future of Airline Marketing
Mobile technology is rapidly changing the landscape of airline marketing. Customer expectations are now higher than ever, and every interaction is an important opportunity to either contribute to or detract from a brand’s reputation. Whether it's pre-flight...
Creating an Optimal Sports Fan Experience With Mobile Technology and Automation
Attending sports games in person is one of the most exhilarating live experiences a fan can take in, especially when it involves your favorite teams. It’s just not the same experience, sitting in front of a screen and cheering your team on as it is engaging in person,...
Connect and Engage With Millions of Consumers Worldwide at the Largest Global Events
The world’s largest international football event is the next biggest and most anticipated sporting event in the sights of fans across the globe. This tournament is attended, watched, and followed by millions of consumers worldwide, every four years. Sponsored by some...
How To Be More Effective in Your Mobile Marketing Strategy at Massive Global Events
Market to and connect with customers during the world’s largest massive events via mobile messaging using a true Hyperscale Communications Platform Sporting events, music festivals and other largescale, international gatherings are an opportune time to market your...
Stop Being Naive: Cybersecurity Is Everyone’s Responsibility
The assertion that “cybersecurity is everyone’s responsibility” is one that I wholeheartedly believe in and support—so much so, in fact, that when I moderated a panel in April at the Swiss Cybersecurity Days conference, panelists and audience members echoed that...
3G to VoLTE Roaming: Mitigate the Gap in Roaming Coverage
The recent news of large operators taking the steps to shut down their legacy 3G networks in order to free up spectrum and divert operating costs to 5G has drawn a lot of attention from the media who have portrayed this next step in the evolution of mobile as a “the...
The Importance of a Positive Mobile Experience in the Parcel Industry
Whether it’s door-to-door food or furniture delivery or packages going to pickup lockers, the parcel industry has seen a boom in recent years and has experienced a lift due to environmental situations surrounding the pandemic. As more and more people rely on personal...
Connectivity
CONNECTIVITY
5G, networks, roaming, LTE, IPX, Wi-Fi
Syniverse’s Role in the Connectivity between Public and Private Networks
Private wireless networks offer enterprises many benefits including better coverage, improved performance through enhanced security, and greater bandwidth allowing for many more devices to be connected within the local wireless network. Having a private network also...
The Importance of Rural Wireless to Travel
Connectivity beyond the postcard from Roam. Travel. “Travel is the movement of people between distant geographical locations. Travel can be done by foot, bicycle, automobile, train, boat, bus, airplane, ship, or other means, with or without luggage, and can be one way...
How Evolved Mobility Enables
The topic of 3G sunsetting continues to be top of mind for many global mobile network operators (MNOs). As the momentum for 5G adoption continues to build, so does interest in reallocating spectrum and resources from legacy networks to lower costs and improve...
read more
How Evolved Mobility Impacts Carrier Subscribers
As 5G implementations around the globe continue to grow, operators gain a better understanding and comfort level with the potential 5G brings to the market. Operators need to identify costs savings and reallocate resources – such as spectrum from legacy networks...
How Syniverse Reduces the Complexities of Private Wireless Networks
Private cellular networks are continuing to expand, helping power innovation across industries and allowing businesses to unlock exponential growth. Used by organizations to increase connectivity between systems and secure critical infrastructure, private networks are...
What is 5G?
Mobile technology has come a long way The evolution of mobile telecommunications has come a long way over a relatively short period of time. Originally, mobile technology was aimed at supporting person-to-person communications. Supported by rudimentary infrastructure...
Unlocking New Possibilities with Syniverse at MWC 2023
Last week, nearly 80,000 people attended Mobile World Congress (MWC) Barcelona, Spain. Wow, what an incredible experience. It was great to be in-person again. My MWC experience started at the Hartsfield International Airport in Atlanta, Georgia. I was...
Messaging
MESSAGING
Text messaging, RCS, multimedia messaging, push notification, chatbots
Real-Time Guest Engagement and Management
Create Moving Customer Experiences for People on the Move Everyone’s on the move these days. So, naturally, it has become increasingly important for businesses, particularly in the hospitality industry, to have real-time customer engagement wherever they are....
read more
Maximize Your Click-Through-Rate (CTR) – Harness the Power of Branded URL Shorteners!
Have you ever received a text message from a company with a link to their website or a promotion, but you were hesitant to click on it because you weren't sure if it was genuine? You're not alone! This is a common problem that businesses face when using SMS marketing....
ITW 2023: Three Trends That Require Your Attention
International Telecoms Week (ITW) is the world’s largest gathering of global telecom executives. With over 6,000 attendees and 2,000 companies represented, it serves as a major event for our industry. ITW brings together the wholesale telecoms community,...
WhatsApp Business Messaging Pricing Changes are Coming in 2023: Are You Prepared?
Starting June 1st, 2023, the WhatsApp Business Platform will deploy a new use case-based pricing model. This guide explains these upcoming changes as well as what to expect from the WhatsApp Business API with Syniverse. 3 Changes Coming to WhatsApp Business...
security
SECURITY
Private networks, IoT strategy, fraud
Why a Mobile First Approach Matters
Mobile Security and a Mobile First Approach With 75% of users being more comfortable using a digital wallet, and 84% of the world’s population, 6.92 billion people, owning a smartphone, your frictionless authentication and customer experience should always take a...
read more
Why Multifactor Authentication Should Be Everywhere, But Not a Nightmare!
Multifactor Authentication is a Growing Trend In addition to being a product director for identity and authentication at Syniverse, I’m also a dad of four. So, naturally, I want to optimize my life toward spending more time with my kids, not just ‘managing’ them. But...
read more
Frictionless Authentication – Key to Improved CX in Banking and Financial Services
Identity fraud and theft are a big problem for many businesses, but especially for the banking and financial services industry (BFSI). In fact, 47% of Americans experienced financial identity theft in 2020 and reports of identity theft rose 68% in 2021. Customers are...
Proposed FCC Order Stresses the Importance of Carrier Messaging Hubs and Messaging Trusts in Protecting the Privacy and Integrity of Mobile Operators’ Subscribers
Smartphone users, rejoice: The days of spam calls and junk text messages may finally be coming to an end. A proposed Federal Communications Commission (FCC) mandate, issued in March, outlined plans to crack down on automated robocalls and spam text messages because of...
Stop Being Naive: Cybersecurity Is Everyone’s Responsibility
The assertion that “cybersecurity is everyone’s responsibility” is one that I wholeheartedly believe in and support—so much so, in fact, that when I moderated a panel in April at the Swiss Cybersecurity Days conference, panelists and audience members echoed that...
Making the Business Case for Emerging Technologies
Since my last blog post on this topic, I think that you would agree that the universe of emerging business technologies is rapidly changing. Let’s step back and assess the emerging technology landscape a bit further in the mobile operator and enterprise markets. ...
blockchain
BLOCKCHAIN
Billing and charging, digital transactions, smart-contract management
Creating an Optimal Sports Fan Experience With Mobile Technology and Automation
Attending sports games in person is one of the most exhilarating live experiences a fan can take in, especially when it involves your favorite teams. It’s just not the same experience, sitting in front of a screen and cheering your team on as it is engaging in person,...
read more
Making the Business Case for Emerging Technologies
Since my last blog post on this topic, I think that you would agree that the universe of emerging business technologies is rapidly changing. Let’s step back and assess the emerging technology landscape a bit further in the mobile operator and enterprise markets. ...
The Sky is No Longer the Limit for Emerging Technologies and Mobile Operators
Blockchain now is beyond the hype and industries have been adopting it as a value-add proposition to the business, for example automating processes cross organizationally.
Future of Roaming Monetization Relies on GSMA’s Billing & Charging Evolution
New technologies have added additional complexities to the clearing and settlement process.
MOBILE MARKETING
Multi-channel marketing, customer loyalty, customer engagement, intelligent communications
Maximize Your Click-Through-Rate (CTR) – Harness the Power of Branded URL Shorteners!
Have you ever received a text message from a company with a link to their website or a promotion, but you were hesitant to click on it because you weren't sure if it was genuine? You're not alone! This is a common problem that businesses face when using SMS marketing....
How Augmented Reality Can Transform Your Guest Experience
Would you like to see information that is relevant and important to you, at just the right moment, when you travel? If your answer is yes, then your guests and customers will probably feel so too. With Augmented Reality (AR), this is now possible—especially when...
Real-Time Guest Engagement and Management
Create Moving Customer Experiences for People on the Move Everyone’s on the move these days. So, naturally, it has become increasingly important for businesses, particularly in the hospitality industry, to have real-time customer engagement wherever they are....
read more
The Importance of Personalized Customer Experiences in Retail
In the past, price and product features were usually the primary drivers of customer acquisition and sales. While that is still the case, personalization of the customer experience has also emerged as a very important factor. In fact, 80% of consumers are more likely...
Banking on CX: How Innovation Can Transform Customer Experience into Business Value
In today's fast-paced and highly competitive business world, companies in the banking and financial services industry (BFSI) are constantly seeking ways to differentiate themselves from their competitors. One key area that can make a significant impact is customer...
SYNIVERSE
People behind the Tech, corporate social responsibility
How Syniverse is Driving the Success of 5G and 5G Roaming
Expanding horizons with 5G The next generation 5G mobile platform, with its expanded capabilities, brings new opportunities and potential to mobile applications and the devices they run on. We’ve only begun to see the potential that 5G has to offer with connected...
read more
ITW 2023: Three Trends That Require Your Attention
International Telecoms Week (ITW) is the world’s largest gathering of global telecom executives. With over 6,000 attendees and 2,000 companies represented, it serves as a major event for our industry. ITW brings together the wholesale telecoms community,...
read more
How Syniverse Reduces the Complexities of Private Wireless Networks
Private cellular networks are continuing to expand, helping power innovation across industries and allowing businesses to unlock exponential growth. Used by organizations to increase connectivity between systems and secure critical infrastructure, private networks are...
What is 5G?
Mobile technology has come a long way The evolution of mobile telecommunications has come a long way over a relatively short period of time. Originally, mobile technology was aimed at supporting person-to-person communications. Supported by rudimentary infrastructure...
What a week at the WAS event in Vancouver!
Fresh off the Mobile World Congress event in Barcelona, there was little time to reflect on those conversations before heading to British Columbia to participate in one of the roaming industry’s largest gatherings: the Wholesale Agreements and Solutions conference...
Unlocking New Possibilities with Syniverse at MWC 2023
Last week, nearly 80,000 people attended Mobile World Congress (MWC) Barcelona, Spain. Wow, what an incredible experience. It was great to be in-person again. My MWC experience started at the Hartsfield International Airport in Atlanta, Georgia. I was...
All
ALL POSTS
All categories
Real-Time Guest Engagement and Management
Create Moving Customer Experiences for People on the Move Everyone’s on the move these days. So, naturally, it has become increasingly important for businesses, particularly in the hospitality industry, to have real-time customer engagement wherever they are....
BCE Will Eventually Replace TAP as the Industry’s Universal Billing & Charging Standard – Here’s How Mobile Network Operators Can Become Compliant Today
The telecommunications industry is constantly evolving. Staying current with the latest standards is crucial for mobile network operators (MNOs) to offer innovative services to their customers, maintain a competitive edge, and gain market share. The GSMA Billing...
Maximize Your Click-Through-Rate (CTR) – Harness the Power of Branded URL Shorteners!
Have you ever received a text message from a company with a link to their website or a promotion, but you were hesitant to click on it because you weren't sure if it was genuine? You're not alone! This is a common problem that businesses face when using SMS marketing....
How Syniverse is Driving the Success of 5G and 5G Roaming
Expanding horizons with 5G The next generation 5G mobile platform, with its expanded capabilities, brings new opportunities and potential to mobile applications and the devices they run on. We’ve only begun to see the potential that 5G has to offer with connected...
Why a Mobile First Approach Matters
Mobile Security and a Mobile First Approach With 75% of users being more comfortable using a digital wallet, and 84% of the world’s population, 6.92 billion people, owning a smartphone, your frictionless authentication and customer experience should always take a...
ITW 2023: Three Trends That Require Your Attention
International Telecoms Week (ITW) is the world’s largest gathering of global telecom executives. With over 6,000 attendees and 2,000 companies represented, it serves as a major event for our industry. ITW brings together the wholesale telecoms community,...
WhatsApp Business Messaging Pricing Changes are Coming in 2023: Are You Prepared?
Starting June 1st, 2023, the WhatsApp Business Platform will deploy a new use case-based pricing model. This guide explains these upcoming changes as well as what to expect from the WhatsApp Business API with Syniverse. 3 Changes Coming to WhatsApp Business...
How Evolved Mobility Enables
The topic of 3G sunsetting continues to be top of mind for many global mobile network operators (MNOs). As the momentum for 5G adoption continues to build, so does interest in reallocating spectrum and resources from legacy networks to lower costs and improve...
Why Multifactor Authentication Should Be Everywhere, But Not a Nightmare!
Multifactor Authentication is a Growing Trend In addition to being a product director for identity and authentication at Syniverse, I’m also a dad of four. So, naturally, I want to optimize my life toward spending more time with my kids, not just ‘managing’ them. But...
Frictionless Authentication – Key to Improved CX in Banking and Financial Services
Identity fraud and theft are a big problem for many businesses, but especially for the banking and financial services industry (BFSI). In fact, 47% of Americans experienced financial identity theft in 2020 and reports of identity theft rose 68% in 2021. Customers are...
Syniverse’s Role in the Connectivity between Public and Private Networks
Private wireless networks offer enterprises many benefits including better coverage, improved performance through enhanced security, and greater bandwidth allowing for many more devices to be connected within the local wireless network. Having a private network also...
How Augmented Reality Can Transform Your Guest Experience
Would you like to see information that is relevant and important to you, at just the right moment, when you travel? If your answer is yes, then your guests and customers will probably feel so too. With Augmented Reality (AR), this is now possible—especially when...
How BCE Is Helping to Accelerate 5G Adoption
For years, usage of TAP – Transferred Account Procedures – has been the only and off-line standard for wholesale roaming and billing settlement. TAP was originally designed to support voice and SMS and was well-suited for handling simple billing scenarios for mobile...
The Importance of Personalized Customer Experiences in Retail
In the past, price and product features were usually the primary drivers of customer acquisition and sales. While that is still the case, personalization of the customer experience has also emerged as a very important factor. In fact, 80% of consumers are more likely...
Five Reasons Why Mobile Network Operators Should Adopt an A2P SMS Messaging Hub
In today’s digital age, it’s more important than ever for businesses to have a robust online presence. In the aftermath of the COVID-19 pandemic, application-to-person (A2P) messaging emerged as a major communications channel,...
What is an SMS Short Code?
An SMS short code is a unique 5 or 6-digit number used for Application-to-Person (A2P) messaging. If you look at your text messages, you might notice that you’ve received things like flight updates, verification codes, and appointment reminders from a short code. ...
SMS vs. MMS: What’s the Difference, and Which One Should You Use?
When it comes to mobile messaging, SMS and MMS are both popular and widely deliverable. However, they have distinct features that make them different and suitable for various use cases – for example, do you need to share multimedia content or not? In this article,...
How Evolved Mobility Impacts Carrier Subscribers
As 5G implementations around the globe continue to grow, operators gain a better understanding and comfort level with the potential 5G brings to the market. Operators need to identify costs savings and reallocate resources – such as spectrum from legacy networks...
Banking on CX: How Innovation Can Transform Customer Experience into Business Value
In today's fast-paced and highly competitive business world, companies in the banking and financial services industry (BFSI) are constantly seeking ways to differentiate themselves from their competitors. One key area that can make a significant impact is customer...
Proposed FCC Order Stresses the Importance of Carrier Messaging Hubs and Messaging Trusts in Protecting the Privacy and Integrity of Mobile Operators’ Subscribers
Smartphone users, rejoice: The days of spam calls and junk text messages may finally be coming to an end. A proposed Federal Communications Commission (FCC) mandate, issued in March, outlined plans to crack down on automated robocalls and spam text messages because of...
How Syniverse Reduces the Complexities of Private Wireless Networks
Private cellular networks are continuing to expand, helping power innovation across industries and allowing businesses to unlock exponential growth. Used by organizations to increase connectivity between systems and secure critical infrastructure, private networks are...
Text Messaging in Healthcare: Benefits & Best Practices
Healthcare is being revolutionized through text messaging. Patients are now able to communicate with their healthcare providers faster and more efficiently than ever before, thanks to the power of mobile messaging technology. Whether you’re looking to engage patients...
What is 5G?
Mobile technology has come a long way The evolution of mobile telecommunications has come a long way over a relatively short period of time. Originally, mobile technology was aimed at supporting person-to-person communications. Supported by rudimentary infrastructure...
SMS Short Codes & Texting: What You Need to Know
It’s estimated that by 2025, SMS marketing will be a $12.6 billion market in the United States, up from just $2 billion in 2015. As mobile device usage continues to increase and the SMS market continues to grow, so does the enterprise use of text short codes to send...
Evolved Mobility for Outbound Roaming Reduces OpEx for Mobile Operators Retiring 3G Networks
As the telecom market continues to look to 5G as the next platform evolution in communications technologies, mobile operators are looking to sunset their legacy 2G and 3G networks. There are a few key reasons for retiring legacy 2G and 3G networks. Retiring the radio...
SMS Isn’t Going Anywhere, But It Is Changing. Here’s What’s Leading the Charge and Enabling Mobile Operators to Capitalize in 2023 and Beyond
A recent 2022 Juniper Research report cites that total mobile operator revenue from A2P messaging traffic is set to top more than $54 billion USD by 2025, favorably positioning operators to monetize the relationships that enterprise and messaging aggregator partners...
How CPaaS Can Drive Guest Experience Personalization in Hospitality
Creating a seamless, single interface for all your guest interactions, across channels, can help you to deliver personalization that will truly set you apart. Why do you pick one hotel or restaurant over another? Vibe? Quality? Price? Convenience? Probably....
Global Mobile Operators Need to Start Accelerating VoLTE Roaming
Here’s the thing… mobile technology, as it has done over the past 50 years, continues to evolve. For mobile operators, if they do not evolve as well to support new technologies and advancements in networks and devices, then they are simply putting themselves and their...
Creating Unforgettable Experiences with Your Clients Through WhatsApp Business Platform
Mobile devices have become the norm for businesses that want to engage with their customers. The reason? Our reliance on and connectivity to these devices has never been greater! What is the first thing you do when you wake up? I’m pretty sure you grab your phone, see...
International Operators Steering Roaming Traffic Away From 2G Only Networks
Over the last several months, there has been a dramatic shift with Mobile Network Operators (MNOs) steering roaming traffic away from some visited networks that rely on 2G for voice. In just the last month, Syniverse was able to verify that three European MNOs and one...
Take Your Omnichannel Marketing and Guest Experience Game to the Next Level
How CPaaS can transform omnichannel hospitality marketing in the APAC region The post-pandemic travel boom is here, and APAC is probably having it better than anywhere else! According to a study covering data from over 2,000 travel partners in 50 countries, accounting...
Transactional vs. Experiential Communications
How CPaaS and Omnichannel Marketing Can Help You Achieve Your Marketing Objectives “Omnichannel” has become a buzzword as of late, particularly around marketing, customer experience and customer service related topics, and naturally so, with 82% of shoppers in APAC...
Syniverse Professional Services: Efficiency and Expertise to Help Grow Your Business
The modern business environment is constantly evolving in today's digital era. As a result, Syniverse is tasked with staying ahead of the curve, to come up with better ways of doing business and improve workplace productivity. Our Professional Services offering...
Improve Customer Engagement With Intelligent Fallback Messaging
There’s a gap between what end customers expect and what’s being delivered. Regardless of the channel, an end customer always wants to receive the right message at the right time. Learn how SMS fallback can help you stay connected. Customers' communication demands...
Communication Trends in the Travel and Hospitality Industry
Learn how to face the competitive challenges of communication in the hospitality industry and deliver a unique proposition. The cultural diversity of Asia is unmatched anywhere else in the world. A short flight and you’re in a country totally different to the one you...
The Power of Syniverse CPaaS Concierge in the Middle East and Africa Regions
Syniverse CPaaS (Communications Platform as a Service) enables enterprises to add real-time communications features to their applications, such as Messaging, Social, Mobile Wallet, Voice, RCS, Chatbots, and more. Enterprises can take advantage of this platform without...
Retail Customer Experience Strategies for Black Friday, Cyber Monday, and Beyond
The holiday shopping season is fast approaching, and retailers everywhere are thinking about their Black Friday and Cyber Monday strategies. But if you're not thinking about your shopping experience from an omnichannel perspective, you may be missing out. While most...
A Comprehensive Guide to Hotel Mobile Marketing
Hotel mobile marketing has come a long way in the last decade. It’s not enough to have a functioning mobile site or app anymore; in a highly digital world and a competitive hospitality industry, brands that invest in mobile innovation will have the upper hand. ...
How Mobile Is Shaping the Future of Airline Marketing
Mobile technology is rapidly changing the landscape of airline marketing. Customer expectations are now higher than ever, and every interaction is an important opportunity to either contribute to or detract from a brand’s reputation. Whether it's pre-flight...
Creating an Optimal Sports Fan Experience With Mobile Technology and Automation
Attending sports games in person is one of the most exhilarating live experiences a fan can take in, especially when it involves your favorite teams. It’s just not the same experience, sitting in front of a screen and cheering your team on as it is engaging in person,...
Connect and Engage With Millions of Consumers Worldwide at the Largest Global Events
The world’s largest international football event is the next biggest and most anticipated sporting event in the sights of fans across the globe. This tournament is attended, watched, and followed by millions of consumers worldwide, every four years. Sponsored by some...
How To Be More Effective in Your Mobile Marketing Strategy at Massive Global Events
Market to and connect with customers during the world’s largest massive events via mobile messaging using a true Hyperscale Communications Platform Sporting events, music festivals and other largescale, international gatherings are an opportune time to market your...
Stop Being Naive: Cybersecurity Is Everyone’s Responsibility
The assertion that “cybersecurity is everyone’s responsibility” is one that I wholeheartedly believe in and support—so much so, in fact, that when I moderated a panel in April at the Swiss Cybersecurity Days conference, panelists and audience members echoed that...
3G to VoLTE Roaming: Mitigate the Gap in Roaming Coverage
The recent news of large operators taking the steps to shut down their legacy 3G networks in order to free up spectrum and divert operating costs to 5G has drawn a lot of attention from the media who have portrayed this next step in the evolution of mobile as a “the...
The Importance of a Positive Mobile Experience in the Parcel Industry
Whether it’s door-to-door food or furniture delivery or packages going to pickup lockers, the parcel industry has seen a boom in recent years and has experienced a lift due to environmental situations surrounding the pandemic. As more and more people rely on personal...
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