Why it is an increasingly important channel for reaching out to customers and how you can easily adopt it into an omnichannel approach.
In a world where communication is indispensable, WhatsApp has emerged as a powerful contender in the messaging app arena. With over 2 billion active users worldwide, it’s quickly become a staple for individuals and businesses alike. But did you know that WhatsApp is particularly powerful and relevant in the United States? Yep, with an estimated 80 million users in the US, WhatsApp has become a force to be reckoned with, and businesses should take note.
In this article, we’ll explore the growth of WhatsApp in the US, and show you why now is the time to get on board and learn how to leverage it as an important communication channel.
What’s Up with WhatsApp?
WhatsApp launched in 2009 and has grown to become one of the most popular messaging platforms in the world.. With over 2 billion active users worldwide, WhatsApp is an essential communication tool for individuals and businesses. The app’s popularity also has spread to the United States, where it is used by millions of people.
Statista estimated that as of January 2023, around 86 million people in the United States were using WhatsApp. The app’s growth can be attributed to various factors such as its ease of use, low cost, and reliability. Additionally, WhatsApp has become increasingly popular among younger generations, who prefer messaging apps over traditional methods of communication.
Why WhatsApp’s on the Way Up
One of the main advantages of WhatsApp is that it offers end-to-end encryption, which ensures that messages are secure and cannot be intercepted by third parties. This makes it a popular choice for businesses that need to communicate sensitive information with their customers or clients. Furthermore, businesses can use WhatsApp to create business accounts, enabling them to send messages, provide customer support, and even process payments.
Another factor that has contributed to the growth of WhatsApp in the United States is the pandemic. With remote work becoming the norm, businesses have had to find new ways to communicate with their employees and customers. WhatsApp has been a great solution for this, as it allows for easy and instant communication without the need for in-person meetings or phone calls.
Regardless of the reason, businesses adopting an omnichannel approach (which every business should do – learn more about why in this article) must include WhatsApp in their strategy. As a hassle-free means of communication, WhatsApp has gained widespread popularity among both consumers and businesses. It has now become one of the most preferred modes of communication to connect with each other.
Stepping Up Your Game with WhatsApp
To benefit from WhatsApp’s growth, enterprises must learn to leverage it as a communication channel. Consider using WhatsApp Business to streamline communication, as it offers useful features that can help businesses streamline their communication processes. These features include automated messages, quick replies, and labels, which can help businesses manage their messages more efficiently.
Furthermore, businesses can use WhatsApp to reach out to their customers directly and offer personalized support. This can help build stronger relationships with customers and improve customer experience and satisfaction. For example, a business could use WhatsApp to send personalized messages to customers about their order status, or to offer support for any issues they may be experiencing.
How Syniverse’s Customer Engagement Platform Can Help Seamlessly Integrate WhatsApp for business into Your Comms Channels
WhatsApp’s growth in the US offers businesses a golden chance to boost their communication channels and revolutionize customer engagement, ultimately enhancing the customer experience! With the app set to grow even more, enterprises should embrace it now as a powerful and innovative communication tool.
Syniverse’s Customer Engagement Platform and Service Suite allows businesses to easily adapt to these trends and improve their communication strategies. The platform supports various forms of communication, including SMS and MMS messaging, voice, push notifications, WhatsApp, Facebook Messenger, and more. It simplifies consolidation of customer interactions and data from multiple channels, providing a single window for omnichannel communication. As a result, customer-facing personnel have up-to-date info to better communicate with customers. In turn, your team will enjoy the benefits and seamlessness of this approach..
Discover how we can assist in transforming your omnichannel communication strategy, reach out to our experts today!
Senior IT Professional with over 15 years’ experience in the design, delivery and management of technology solutions. Expert at the implementation and management of enterprise technology systems and processes. Adept at managing all phases of the project and software development life-cycle from needs assessment through implementation using multiple project methodologies, philosophies and team structures.