Five Reasons Why Mobile Network Operators Should Adopt an A2P SMS Messaging Hub

In today’s digital age, it’s more important than ever for businesses to have a robust online presence. In the aftermath of the COVID-19 pandemic, application-to-person (A2P) messaging emerged as a major communications channel, even more so to prior years.  Today, there’s no better time than the present for mobile operators to shift their current business models in favor of a new, improved, digital approach.

Whether you’re a mobile operator who is constantly striving to maintain subscriber satisfaction, a consumer who relies on text messages from your favorite restaurants to make reservations, a government entity looking to keep lines of communication with your constituents open, or a small-to-medium sized business seeking to offer your loyal customers a better two-way interactive messaging experience, Syniverse can help you capitalize on all of the unique features that A2P text messaging can offer.

Recent research from Mobilesquared suggests that the mobile messaging forecast is set to top a nearly $13 billion market valuation in the United States by 2025. It only makes sense, then, that as text messages maintain their strong presence as the preferred channel over email and face-to-face communication, so does an enterprise’s reliance on A2P messaging to route and deliver messages at scale.

Of course, for any enterprise to be successful, that requires a strong mobile network operator partner with visibility into the messaging activity that traverses a network, as well as controls the types of messages.  Both of these benefits are possible, including many others, by implementing a carrier messaging hub.

Let’s look at some of them now:

1 –Generate New Revenue Streams

With new A2P traffic, and volumes at an all-time high in today’s post-COVID landscape, naturally comes more revenue. Leveraging alternative paths throughout the multi-channel journey in addition to SMS, such as voice and email as an integrated service, or push notifications through supplementary apps on your phone, the opportunity exists and is there for the taking to utilize a variety of messaging channels to reach new and existing customers.

2 – Improve Margins

Establish termination agreements with destination operators that leverage all messaging relationships. To protect margins, operators can now directly engage their customers regardless of what network they’re on thanks to inter-operability and inter-operator partnerships, while also controlling the routes on and off their networks through firewalls and other security measures. From a customer care point of view, there are benefits too. No more calls to unlock phones. No more calling customers for payments. These teams can focus on protecting brand reputation and retaining customers.

3 – Futureproof and Expand Business as a Global Messaging Aggregator

A multi-channel, white-labeled CPaaS offering is only as strong as the relationship between an operator and its enterprise partners. With a messaging hub, an operator can build its existing enterprise customer relationships and forge new ones, while also leveraging that same enterprise’s brand and reputation to enhance its respective product portfolio. As a messaging aggregator, operators can govern their own A2P campaign rules and maintain inter-operator relationships to accelerate provisioning and time to revenue, while obtaining greater visibility to who and what traverses their network.

4 – Protect the Integrity of Messaging & Privacy of Subscribers

With an operator serving as its own messaging aggregator,a messaging hub not only puts the operator in the driver’s seat to vet, filter, and route messages, but it also provides additional layers of security to ensure all A2P text messages that are sent over its network are legitimate. Naturally, that means no spam texts, no robocalls, and, higher customer satisfaction. But what is understated are the additional features in place at the disposal of the operators themselves. These include applying message categories, providing sender validation tokens, implementing drift detection, and verifying a sender–all of which are integrated to address campaign compliance and designed to sustain a healthier messaging ecosystem.

5 – Consolidate Management of Messaging Channels and Improve Market Position

Through a dedicated platform that is white-labeled for any enterprise’s brand, a multi-channel CPaaS offering powered by a messaging hub acts as one holistic solution from end-to-end, so that no two channels are ever out of sync. SMS, MMS, email, voice, chat, push notification, or whatever the case may be, can all be managed from one platform, working together seamlessly and intelligently, to deliver customers the two-way interactive communications experience they come to expect.

The rising popularity of messaging apps is changing the way people interact with businesses. As a result, the demand for business messaging solutions is growing quickly, and is projected to continue at an alarming rate.  This will compel many operators to adopt a new business model that is surely designed to help them keep up. In addition, customer expectations are on the rise, with personalized experiences top of mind. Together, these factors have converged to form an important change in thinking that is built around convenience, context, speed, scalability, and undoubtedly, personalization.

At the center of it all, a messaging hub has earned its status as a powerful tool for any business. It allows operators and enterprises to connect with customers and prospects more personally, fostering trust and loyalty. Additionally, it provides an easy way to track all customer interactions through once centralized platform to deliver an exceptional customer experience. If you’re not currently using a messaging hub, consider how this new strategy can help improve your bottom line through more efficient monetization.

Contact us to learn how we can help you implement a carrier messaging hub of your own!

( Sr Product Management Director - Carrier )

Nicole Fabry brings more than 20 years of digital product management and development experience to Syniverse in her role as Sr. Product Management Director for the company’s Carrier business unit. Over the course of her career, she has worked extensively throughout numerous companies within the telecom industry, including Nokia, Sprint, and Virgin Mobile. She also has career experience working across various verticals throughout the Enterprise space, including the financial sector with American Express, and the healthcare industry with Humana, CVS and Insignia Health. Nicole is passionate about digital technology and agile methodologies of development. She specializes in focusing on driving cross-functional collaboration to create a strategic vision with the end goal of leading teams that are centered on delivering business outcomes and creating delightful customer experiences.



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