Market to and connect with customers during the world’s largest massive events via mobile messaging using a true Hyperscale Communications Platform
Sporting events, music festivals and other largescale, international gatherings are an opportune time to market your products and services to a captive audience through their mobile devices. With phones, tablets, and other devices on hand at all times, looking up directions to stadiums, keeping track of scores and other game updates, or finalizing travel and lodging arrangements, Syniverse’s Hyperscale Communications Platform gives your company the opportunity to easily get your customer’s attention with the right message, at the right time, through the messaging channels of their choice.
So the key question here is… Is your company ready to interact with the audiences at the world’s largest events?
Why You Should Be Marketing to Customers Through Mobile Messaging
Marketing via Short Message Service (SMS) and Multimedia Messaging Service (MMS) has become a go-to strategy for companies in recent years as more businesses and customers prefer to communicate via mobile than other channels. Recent statistics show that 91% of consumers opt-in for text messages from their favorite brands.
Companies are consistently seeing a greater ROI from their mobile messaging marketing strategy. For example, WhatsApp reports a 98% open rate for text messages and other reports show after initially texting with a prospective customer, conversion rates can go as high as 112.6%.
Event mobile marketing leads to greater sales and increased brand awareness. With a personalized marketing strategy, you’ll send relevant event information while simultaneously marketing to your consumers. With the world’s largest international soccer event coming up in November, it’s worth mentioning that the last time this event was held in 2018, a leading fast-food chain partnered with Syniverse to send game updates to customers while also marketing their offering for a delicious postgame meal, boosting sales and brand awareness, and leaving the customer with a positive experience in the end.
From live match updates, tournament schedules, contests and promotions, to flight and hotel updates, mobile messaging provides superior marketing and engagement opportunities by meeting customers right where they are, when they want to be reached, through their preferred channels.
How Syniverse Hyperscale Communications Platform Helps You Message Clients
To connect with millions of customers during a massive event, you need a reliable and efficient messaging platform, which is precisely why Syniverse developed its Hyperscale Communications Platform, the world’s first cloud-native, unlimited capacity communications application that allows businesses to send mobile messages to customers quickly, securely and on a massive scale—unrivaled in the industry. Syniverse Hyperscale Communications Platform provides superior mobile messaging capabilities in a multitude of ways.
Engage your audience the way they want to be reached
Having the ability to engage through different mobile channels ensures a broader and memorable customer reach. For instance, on WhatsApp, you can connect with more than 2 billion users across the globe, while WeChat boasts 1.2 billion users, and Facebook Messenger, 988 million, with all of these audiences accessible through a single interface provided by Syniverse. Simply put, if you don’t have the ability to interact with customers on these platforms, you are missing out on billions of “moments of truth”, a real opportunity to nurture and improve your NPS with your customer base.
And the outreach doesn’t end there. With Syniverse’s Hyperscale Communications Platform, you can reach your customers through:
- Push notifications
- Facebook Messenger
- Mobile wallet
High Transaction Power and Message Prioritization
During massive events, mobile traffic is at its peak. Traditionally, this can mean slower processing time for your messages to reach their targets. You don’t want to lose a second when so many brands are competing for your customers’ attention.
Syniverse Hyperscale Communications Platform’s high transaction and prioritization capabilities allow vendors to send messages faster than their competitors. For instance, if your department store is located close to a stadium and you want to take advantage of the increased foot traffic, you can message customers about a limited-time sale. Sending that communication through HCP allows your message to reach customers faster than what might be coming from adjacent stores. Put yourself ahead of the competition with truly hyper-scaled communication.
With so much activity going on at these events and so much sensitive information being transmitted via text and other messaging applications, customers are prime targets for cybercrime. A blip in functionality as a bad actor taps into a customer’s identity or skims sensitive data in transit will easily go unnoticed, but the consequences will not. HCP’s security features are backed by Syniverse’s extensive knowledge and expertise in the next evolution of network security. You’ll also be able to authenticate customers, monitor interactions, manage consent, prioritize messages and stop fraud before it happens, keeping your business and customer information private and protected from public internet threats.
Scalability is a platform’s performance in response to increased processing demand. Some communications services may experience decreased performance issues when sending millions of messages in a short period of time. This is not a problem for Syniverse Hyperscale Communications Platform, which handles mass communications with ease. There is no more dependable program to message customers on the planet.
Improve Your Event Mobile Marketing Communications Strategy With Syniverse
When you partner with Syniverse to develop an effective event mobile marketing strategy, your company is in position to experience optimal marketing results. Contact us to learn how Syniverse’s Hyperscale Communications Platform can upgrade your mobile marketing strategy during the world’s largest events in 2022 and beyond.
Pablo Mlikota serves as President of Sales for Enterprise in the Americas and leads the management and expansion of Syniverse’s product offerings and market share. Previously, he served as President of Sales for the Caribbean and Latin America region.
Prior to these roles, Mr. Mlikota served as Senior Vice President and Managing Director, Caribbean and Latin America, and Global Strategic Programs, and oversaw Syniverse’s sales operations in this region as well as managed Syniverse’s worldwide services delivery for several large group Mobile Operators customers. He also worked in the product management side as Senior Vice President, Global Business Services and Solutions, and helped customers reduce operational costs and enable new revenue-generating capabilities through the utilization of big data, real-time intelligence solutions and consultative services.
Before joining Syniverse, he served as Chief Operating Officer and General Manager for a Digital Marketing firm (Newlink Group), and as Senior Vice President of Sales and Services for Global Crossing Latin America (now Level 3). His experience also includes leadership positions in marketing, customer service, and sales at Nokia and AT&T.
Mr. Mlikota received a bachelor’s degree in electronic engineering from the University of Buenos Aires and an MBA from the University of Miami. He also maintains positions with the international academic community as Chair of International Business at San Andres University in Argentina and as Chair of International Business and Negotiation Skills at DeVry University’s Miami campus.