The Mobile Privacy Predicament
Syniverse recently surveyed over 8,000 consumers across the globe to find out their feeling on the topic of mobile privacy and brand trust. Survey highlights include:
- Trust in brands and mobile operators to safeguard privacy has fallen among 50 percent of consumers in the last three years: now more than 70 percent don’t trust them with their data
- Security, transparency and control concerns have caused widening trust gap
- Reliance on big data for personalization must be tempered with consumer willingness to share
Syniverse has been at the forefront of many of the developments that a superior end-user experience at every stage of the mobile journey. Today Syniverse continues to lead with intelligent policy services, mobile engagement, mobile protection and many other solutions that help mobile operators and enterprises bridge the mobile trust gap.