It’s undeniable that mobile has played an important role in the changes roiling the financial services industry. Branch traffic is low, face-to-face sales opportunities are fewer, and mobile-based services are increasingly becoming preferred channels. Financial service companies who leverage mobile engagement, generate opportunities to initiate personal conversations that lead to stronger relationships and increased revenue.
Mobile Marketing and Engagement
These days, many financial engagements are purely transactional. Customers log on to websites, move around money, pay bills, and log out. These so-called customer relationships demand and require a mobile engagement solution. Syniverse enables this with solutions that can attract attention with creative experiences and prompt real-time customer reactions, more qualified leads, and better mobile monetization.
Mobile marketing is crucial for connecting with on-the-go customers. To this end, Syniverse’s messaging solutions can seamlessly engage customers at any touch point with compelling audio, video, and image-based content that can create deeper engagements built on a more personal level.