There are so many opportunities to become an all-star marketer in this digital age. In the mobile space, apps were one of the first big...
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Latest Research Shows New Opportunities Opening for Mobile Marketing
Without a doubt, the branded mobile app has become a mainstay of mobile marketing across segments. But recently, stagnant app usage along with...
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Why the Bank in Your Pocket Is More Than a Local Branch
Banks now have an unprecedented opportunity to engage customers across multiple mobile channels. While many companies have moved to a new level...
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How to Reach Customers When Your App Isn’t Enough
This article originally appeared in Total Retail and is published here with permission. When you consider the way that people use apps today,...
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New Data Unveils Strategies to Help You Get Started with Mobile Wallet
This article originally appeared in Mobile Marketing Watch and is published here with permission. Although mobile wallet has been available on...
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CMOs and Attribution: Reaching the Actual Customer vs. the Measurement Science That Reaches the Device
No one in marketing right now can be assured that they have reached the right person they want to reach. The only thing they can be assured of...
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