Jet Airways Takes off on Mobile

When it comes to air travel, our smartphones have rapidly evolved from an extra tool to help us along the way to an indispensable device to manage the entire process. Today’s air travelers expect their favorite brands to engage them via mobile throughout the travel process, so airlines must have a full strategy to connect with customers through the right channels in the right ways.

A new interview by and Syniverse, below, spotlights how India airline Jet Airways has responded to this trend by transforming its mobile strategy. In our talk, Belson Coutinho, Senior Vice President of  Marketing, E-Commerce and Innovation for Jet Airways, explains how mobile has moved from a channel for customer care and marketing for the airline to a complete commercial platform providing everything from ticket bookings to special deals.

There is no doubt that mobile has become an integral part of air travel, and I’d love to get your thoughts on how it will continue to create opportunities for brands to engage with their customers in new ways. Please leave a comment to let me know what you think.

Tom Lytton-Dickie is the founding editor of He has interviewed over 1,000 of the world’s most senior business leaders since launching the site, and he is now responsible for shaping the editorial themes and working with’s community of thought leaders to bring these themes to life.



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