Like almost no other mobile service, text messaging, has been one of the mobile industry’s biggest success stories. Syniverse has had the fortune to play a key role in its development over the last 25-plus years, and now we’re at the beginning of an exciting new chapter with messaging.
Rich Communication Services, or RCS, has been an emerging technology that is finally reaching fruition and promises to revolutionize messaging as we know it. RCS promises to transform text messaging by taking all the best functionality of messaging and giving it a 21st century upgrade, with features like high-resolution imagery, advanced video and audio capabilities, location information, and analytic feedback, just to name a few.
Syniverse has been at the forefront of RCS adoption and helping our customers extend the new capabilities of this service to their consumers. As part of this, in my role as a Product Management Director, I continue to get questions on just what RCS is and what it will mean for the mobile experience. In the video below, the first of two parts, I address some of these questions and talk about what RCS is, why it’s important, and how Syniverse is positioned to play a role in RCS. In part two of the video, I’ll talk about what the next big steps and applications for RCS.
Please take a look, and let me know any experiences you’ve had with RCS by leaving a comment below.
As Product Owner- Senior Director, Brian Beach oversees the Evolved Mobility product portfolio for VoLTE to 3G roaming as used by tier 1 US operators today. This addresses their 3G sunset concerns and provides a gentle pathway to true VoLTE roaming. Brian has a long breadth of experience in IMS services that reside on Syniverse’s IPX (Internetwork Packet Exchange) network, including VoLTE (Voice over LTE), VoWiFi, Video over LTE and RCS (Rich Communications Services). He joined Syniverse as a member of the Research and Development team in 2005, when he began working with IMS and next-generation messaging, leading the technical aspects of the Fixed Mobile Convergence Alliance (FMCA) global presence and IMS trials. Mr. Beach later moved into the Product Management department where he spearheaded the company’s IMS Exchange product – a session aware P2P Hub for RCS and VoLTE interconnect. Over the last several years he has been focusing on roaming solutions to help operators address the oncoming legacy sunsets that will create a significant roaming gap between VoLTE and non-VoLTE operators. Mr. Beach holds a Master of Science in computer science from the University of Tennessee.