Is RCS (Rich Communication Services) all set to revolutionize the way we use text messaging? In my video last week, I talked about what RCS is and why it’s important, but before RCS becomes fully adopted, it will have to progress through a few steps.
In my second video, below, I go over some of these, along with what I see as the first major applications of RCS. I invite you to take a look.
RCS is opening a new era in messaging, with new features like advanced video and audio capabilities, geolocation information, and analytic feedback. Syniverse has been right at the forefront of helping businesses make the most of RCS, and as we progress, we’ll continue to share our latest insights here on Synergy. I hope you find them useful, and I would love to get your thoughts on them in a comment below.
As Sr. Product Management Director, Brian Beach oversees the Evolved Mobility product portfolio for VoLTE to 3G roaming as used by tier 1 US operators today. This addresses their 3G sunset concerns and provides a gentle pathway to true VoLTE roaming. Brian has a long breadth of experience in IMS services that reside on Syniverse’s IPX (Internetwork Packet Exchange) network, including VoLTE (Voice over LTE), VoWiFi, Video over LTE and RCS (Rich Communications Services). He joined Syniverse as a member of the Research and Development team in 2005, when he began working with IMS and next-generation messaging, leading the technical aspects of the Fixed Mobile Convergence Alliance (FMCA) global presence and IMS trials. Mr. Beach later moved into the Product Management department where he spearheaded the company’s IMS Exchange product – a session aware P2P Hub for RCS and VoLTE interconnect. Over the last several years he has been focusing on roaming solutions to help operators address the oncoming legacy sunsets that will create a significant roaming gap between VoLTE and non-VoLTE operators. Mr. Beach holds a Master of Science in computer science from the University of Tennessee.