Today’s mobile data usage continues to soar, but tapping the data roaming opportunity hasn’t been easy for many mobile operators. Despite skyrocketing demand in domestic data usage, international data roaming usage has continued to grow slowly.
This among other challenges makes it all the more critical for operators deliver the highest level of service when their customers do roam. Above all, operators must be able to provide a superior quality of experience that matches customers’ service at home as closely as possible, and they must be able to provide personalized offerings based on how customers individually plan to use roaming service.
Syniverse has been right in the thick of enabling operators to cater to these customer needs, and we’ve just put together some of our top insights in a new infographic called “Will your customers still love you when they’re roaming?”
I invite you to check out the infographic to learn about our latest findings as well as some of the top industry data on roaming trends. And I also urge you to stay tuned to Synergy over the next few weeks for more insights from us on roaming and LTE, as we begin a new series of publications to help operators stay on top of the latest in these fast-moving areas.
Kyle Dorcas is a former Vice President, Portfolio Market Development, at Syniverse.