What mobile channels do consumers like to use? What kind of brand interaction do they want from those channels? And what brand goods do they...
READ MOREAI to Play Crucial Role in Mobile Engagement
by Apurva Ghelani | Jan 18, 2018 | Messaging, Mobile Marketing
Artificial intelligence (AI) represents one of the biggest emerging opportunities in business, and 2018 promises to be a pivotal year for some...
READ MOREWhat is Mobile Wallet Marketing? New Strategies for Personalized Customer Engagement
by Syniverse Moderator | Jan 10, 2018 | Mobile Marketing
There are so many opportunities to become an all-star marketer in this digital age. In the mobile space, apps were one of the first big...
READ MORETop Synergy Posts of 2017
by Bobby Eagle | Dec 27, 2017 | Syniverse
With 2017 winding down, it’s a perfect time to recap some of our top insights from the over 70 posts we’ve shared on Synergy this year. We’ve...
READ MOREHow to Reach Customers When Your App Isn’t Enough
by Kevin Davis | Aug 10, 2017 | Mobile Marketing
This article originally appeared in Total Retail and is published here with permission. When you consider the way that people use apps today,...
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