There are so many opportunities to become an all-star marketer in this digital age. In the mobile space, apps were one of the first big attempts in engaging today’s always-connected customer, but while effective, many brand’s apps have only been able to capture a limited portion of their target audience.
A marketer’s strategy, however, must go beyond its app to reach customer-engagement nirvana, and this is why mobile wallets have emerged as one of the most powerful mobile marketing channels today. Mobile wallet apps such as Apple pay, Samsung pay, and Google pay, are all great examples of digital wallets that offer digital payment options or cashless payments.
It opens a world of possibilities beyond a payment function, offering a perfect method for delivering coupons, rewards, tickets and other items straight to a consumer’s smartphone, at a single location where they can easily be found and redeemed.
To help brands better unlock the full power of mobile wallet passes, we’ve just created a new guide called “The Mobile Wallet Channel: Not Just For Payments Anymore.” The wallet marketing guide explains the critical parts of mobile wallet passes, use cases for customer offers, four phases of customer engagement, and case studies. I invite you to download it below, and after you read it I’d love to hear your thoughts on how mobile wallet passes can amplify your marketing strategy.
Elizabeth Carbone joined Syniverse in 2013 and is focused on developing both content and messaging strategies for Syniverse’s Mobile Engagement, Cross-Channel Messaging and Phone Number Verification solutions. Among her responsibilities, she helps manage market research and analysis for customers to provide perspective on where mobile is heading and how companies can use research data to foster stronger mobile engagement with their customers. She also uses this data to create a variety of research and marketing materials – such as infographics, how-to guides, and presentations – to help companies in the vertical markets that Syniverse focuses on. Prior to joining Syniverse, Elizabeth worked as a Graduate Assistant at the University of South Florida and a Sales and Marketing Manager for her family’s commercial landscaping business. She holds a Master of Science degree in marketing and a Bachelor of Science degree in marketing and management from the University of South Florida.