Syniverse’s “People Behind the Tech” takes a look at some of the professionals who make technology work for our company and our customers.
What do you do at Syniverse?
I’m Product Marketing Manager in our global Marketing department, and I handle all go-to-market activities that support Syniverse’s services for enterprises. Day to day, I work closely with our sales and product management leaders to ensure that all our products and services align with our customer needs in such areas as product positioning, marketing strategy, and key messaging, and in each of our sales regions globally. I’ve been with Syniverse for seven years now and work at our headquarters in Tampa, Florida.
What are you working on this month?
One of the most exciting solutions that I’ve worked on in my career coincidentally was just released two months ago. Syniverse’s Private Messaging really highlights innovation. We took our global members-only private network and united it with our mobile messaging product to provide a solution for managing the security of brand messages to customers. There were a lot of moving parts to this release and great work by all the teams involved, and when it was unveiled on time, it was truly something to celebrate. The collaboration of the sales, product, marketing, and technical teams really succeeded in enabling us to make this the best solution it could be.
What aspects of these projects interest you the most?
Above all, I really enjoy working with the sales and product management teams to better understand what our customers and partners are asking for. We’re in a one-of-a-kind position in product marketing, where we’re not only responsible for conveying the right message to the market, locally and globally, but also have an opportunity to think outside the box to address our customers’ needs. Finding new and creative ways to share best practices and success stories across different industries is what I enjoy most.
What’s one of the most valuable lessons you’ve gained during your career in tech?
Absorb all the knowledge you can from the people who have worked through generations of different technologies. Take these learnings and use them to form your own ideas and recommendations. And continue to stay up on the latest market trends, including differences across the globe. Tech is so different by region, and it’s important to recognize those differences so you can respond in an informed and strategic way. In my case, one of the most valuable lessons for me was listening to all the people at Syniverse who have had years and years of experience in the industry. The talent at this company is truly amazing.
What’s been one of your best moments at Syniverse?
Being named Syniverse’s Global Brand All-Star Captain, for personifying Syniverse’s values and culture, as part of the celebration for the one-year anniversary of our relaunched brand in September. It’s an honor that truly blew me away, especially because the nomination and voting for it were by my colleagues.
Tell us about your technology lifestyle. What’s your favorite personal technology?
Believe it or not, I’m a video game fan. My husband and I are huge users of Twitch, a video streaming platform where millions of people come together and watch different video games and can respond to gamers in real time. I truly think video games will open huge commerce opportunities for businesses in the tech industry in the near future. Especially because the younger generation is more immersed in it and is spending hours a day playing – more than any other generation has.
What do you like to do outside of work?
I love going to Florida’s beaches, relaxing with family and friends, and trying new cuisines. I also like to read in my spare time. The Girl on the Train is the last book I read. I highly recommend it.
Some of my favorite books are from my childhood: And Then There Were None, by Agatha Christie, and The Island of Blue Dolphins, by Scott O’Dell.
My honeymoon cruise to the Bahamas, St. Maarten, and St. Thomas. Love the warm weather!
Any three dinner guests?
Tom Hanks, Bill Gates and John D. Rockefeller. Tom Hanks is one of my favorite actors who has played in so many different roles, so it would be interesting to hear more about his acting career and the ways he adapted to new roles and characters. Bill Gates and John D. Rockefeller would have the most interesting business stories. I love a good business story and think it would be fun to have them at the table as well.
Elizabeth Carbone joined Syniverse in 2013 and is focused on developing both content and messaging strategies for Syniverse’s Mobile Engagement, Cross-Channel Messaging and Phone Number Verification solutions. Among her responsibilities, she helps manage market research and analysis for customers to provide perspective on where mobile is heading and how companies can use research data to foster stronger mobile engagement with their customers. She also uses this data to create a variety of research and marketing materials – such as infographics, how-to guides, and presentations – to help companies in the vertical markets that Syniverse focuses on. Prior to joining Syniverse, Elizabeth worked as a Graduate Assistant at the University of South Florida and a Sales and Marketing Manager for her family’s commercial landscaping business. She holds a Master of Science degree in marketing and a Bachelor of Science degree in marketing and management from the University of South Florida.