Wake up silent roamers with impactful, contextual campaigns. You’ll optimize their experiences, drive loyalty and tap into a deep new revenue stream.
- 20% offer take-up rates
- Go-to-market in 6 weeks
Syniverse Campaign Determination detects when subscribers aren’t at home in real time, even if they’ve turned roaming off. It creates personalized offers for those subscribers to help you tap into a new segment of the roaming market.
- Detects subscribers when they move outside their home network
- Creates customer segments using real-time data on mobile usage and trip history
- Lets you develop and schedule campaigns with a user-friendly interface
- Tests campaigns with live subscriber activity
- Analyzes test results and informs feedback loops to boost campaign success
- Covers SS7, Diameter, GTP signaling for GSM and LTE roaming with multi-protocol monitoring
Syniverse Campaign Determination was designed specifically to help you activate the “silent roamer.”
Operators everywhere have an opportunity to reach people who opt out of service when they travel outside their networks. Campaign Determination makes that possible.
The platform identifies when a subscriber hits a roaming environment. It creates a tailored offer for that specific user. Real-time data optimizes the message: It’s contextual and personal. When your subscribers need roaming service the most, we make sure you’re there to meet their needs.
The result? The ability to deliver on the promise you make to your subscribers—the promise of connectivity. Campaign Determination offers more than just a share of the multi-billion dollar roaming market. It’s a step toward better brand engagement with your most important customers.