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New Consumer Report Highlights Top Mobile Marketing Preferences
Mobile Marketing

New Consumer Report Highlights Top Mobile Marketing Preferences

by Dave Ratner | May 10, 2017 | Mobile Marketing

Do most consumers prefer to chat with their favorite brands by mobile? How important are mobile loyalty programs in influencing brand...

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Syniverse Reveals Untapped Value of Text Messaging in New Guide
Messaging

Syniverse Reveals Untapped Value of Text Messaging in New Guide

by Dave Ratner | May 2, 2017 | Messaging

With all the buzz about today’s newest social media channels and smartphone technologies, it can be easy to overlook the simplicity and power...

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Mobile Wallet Offers Strategic Opportunity
Mobile Marketing

Mobile Wallet Offers Strategic Opportunity

by Dave Ratner | Jan 6, 2017 | Mobile Marketing

This article originally appeared in the December 2016 issue of Total Retail is published here with permission. Holiday shopping may not feel...

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