Do most consumers prefer to chat with their favorite brands by mobile? How important are mobile loyalty programs in influencing brand...
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Syniverse Reveals Untapped Value of Text Messaging in New Guide
With all the buzz about today’s newest social media channels and smartphone technologies, it can be easy to overlook the simplicity and power...
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Mobile Wallet Offers Strategic Opportunity
This article originally appeared in the December 2016 issue of Total Retail is published here with permission. Holiday shopping may not feel...
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