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Guides and Infographics

From our vantage point in the center of the mobile ecosystem, we have an unparalleled opportunity to bring together the most vital technologies, networks and companies to make mobile work. Using learnings from this experience, we develop original publications to share our perspectives on what we see as some of the most important areas of mobile. Learn more about these perspectives here.

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Putting Mobile in Context

Putting Mobile in Context

Today’s mobile users are increasingly placing new demands on their preferred brands and their operators to deliver more personalized mobile experiences based on “mobile context” – an understanding of characteristics like where users like to go, what they like to buy and how they like to be contacted. This white paper examines how a full-scale mobile strategy for unlocking these characteristics and acting on them has become imperative for enterprises and operators in addressing these user expectations.

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