RCS Marks New Chapter for Enterprise Messaging

Like almost no other service, text messaging, or SMS, has been one of the mobile industry’s biggest success stories. At Syniverse, we’ve had the fortune to play a key role in SMS’s development since it became available almost two and a half decades ago. And now we’re looking forward to helping customers begin an exciting new chapter with this service.

People have been drawn to the simplicity and reliability of text messaging since the first message was sent, and it has since grown to become a multibillion-dollar service, with message volumes reaching trillions every year. A sizable part of those volumes comes from enterprise application-to-person (A2P) messaging, which, according to the GSMA, is still growing steadily at about 4 percent annually and expected to reach a volume of 2.8 trillion messages by 2022.

For the most part, the technology behind SMS has remained relatively the same, apart from some developments that include cross-carrier enablement, new operator billing standards, and, most recently, bot-based automation applications.

Now, however, an emerging technology, Rich Communication Suite (RCS), is finally reaching fruition and could revolutionize messaging as we know it. RCS promises to deliver a communication suite that not only includes text messaging, but enhanced features that enable a truly rich media solution that will eventually be positioned to replace SMS.

RCS works by using a native client on a smartphone to bridge communication between mobile networks and interactive messaging software. Importantly, since RCS is IP-based, it’s highly dynamic and able to offer distinct messaging features, such as high-resolution images, video, audio, private chat, location information, and analytic feedback, including read receipts and click-through rates.

What’s more, when it comes to RCS for businesses, it’s not all about flashy data, but also about added security. Compared with SMS, RCS travels through a more secure encrypted transport stream using verified sender IDs. Consequently, there’s no risk of “spoofing,” which SMS can sometimes be vulnerable to.

With the emergence of RCS, enterprises that today communicate by A2P SMS to their consumers will have a wide variety of new tools and resources at their disposal that standard A2P SMS messaging cannot provide them. They’ll be able to seamlessly integrate rich imagery, animation, and more contextual information all within a single messaging stream. In this way, Enterprise RCS is set to transform messaging.

In fact, many of today’s use cases for SMS are envisioned as being able to easily be translated to RCS, as the illustration below shows.

RCS is opening a new era in messaging, and Syniverse is at the forefront helping businesses make the most of RCS in their customer engagement strategies. In part two of this post, I’ll explore this era further by addressing some questions I commonly receive about RCS in my customer work and sharing some best practices I’ve honed recently.

In the meantime, if you have any thoughts on RCS, I would love to get them. Please consider leaving a comment below.




  1. avatar

    Great article Rick! How do you see WhatsApp Business, Apple Business Chat and Facebook Messenger for Business impacting Enterprise RCS?

    • avatar

      Thanks for taking the time to read my blog post, Jason. The three enterprise messaging solutions you asked about are already making an impact in enterprise messaging and are all doing a great job at paving the way toward universal enterprise messaging. Each solution offers a chat-like environment for their users. However, the drawback is they are each segregated into their own environments. Now some of these environments have greater reach than others. For example, Facebook Messenger is only for Facebook subscribers and just in kind; the WhatsApp for Business is only available for those that download that mobile app; and, finally, Apple Business Chat is only available for iOS users that use the service. Their functionality, though, does give enterprises the “RCS feel,” such as integration of buttons to enable actions, like payments or the ability to integrate a BOT to automate conversations, or adding files into the conversation. Overall, these solutions I see as stepping-stones to a more universal enterprise messaging solution, which in turn will teach enterprises best practices and enable them to learn from their limitations and technicalities.

  2. avatar

    Very informative post and response. Syniverse is in a powerful position for shaping the future. Looking forward to the next article!

    • avatar

      Thank you, Tom, for your response. Yes, Syniverse is well poised as an RCS hub enabler. In parts 2 and 3 of the next blog posts on this subject, I’ll go a little deeper into the current RCS environment and how hub enablers are key to enterprise reach.

  3. avatar

    Great article Rick. Congrats ! Will be waiting to read the next ones.

    • avatar

      Thanks, Rosaura. I appreciate it. Coincidentally, my second post on RCS has just been published, “Questions and Answers to Know for Next Stage of RCS” (https://synergy.syniverse.com/2018/05/rcs_questions/), and I invite you to check it out and let me know what you think. I’ll also be publishing the third and final RCS post shortly. Thanks again.

  4. avatar

    Is Syniverse offering RCS as a messaging channel ?

    • avatar

      Hello Hitesh. Thank you for taking the time to read my blog post. An answer, in short, is yes. Syniverse is planning on including RCS as a messaging channel in its existing digital service platform, which is an omni-channel platform designed for handling complexity for an enterprise with one single API endpoint instead of multiple API endpoints. This means the design is set so that you would be able to consume RCS the way you would consume SMS messages, MMS messages, or push notifications, and the difference would only be the recipient and content type, which Syniverse could help figure out. For an early look at our digital service platform, please visit https://developer.syniverse.com .

  5. avatar

    It’s really a nice and helpful piece of information. I’m happy that you shared this helpful information with us. Please keep us up to date like this. For more info :- http://www.chatclues.com/

  6. avatar

    cheap fleshlight
    Not all women who are capable of having this
    kind of orgasm have it all the time. After all, you can pee right before and right after orgasm if you feel the need.
    And I’m pretty sure that I’ve peed during orgasm [thankfully in the shower.] Peeing is a form of release,
    and a pleasurable one at that.

    anal sex toys Maya Magic arrived on a plastic Dreamgirl hanger
    nothing special inside of a thin, clear, plastic garment bag.
    It had two tags attached to it. One showed the model wearing the dress,
    and the other told the material make up of the dress.
    No matter what they did. But I still liked sex. I REALLY liked it.
    anal sex toys

    cock rings To turn off just hold the button in for 3 4 seconds.
    When it is turned off and restarted, it will start on the next setting.
    So if you stopped it at setting 1, the next start will be at setting 2.
    You must be extremely beautiful to critic these women as you do?
    Post a picture of yourself. Your comments show a lot of class and glamour.

    Myself, I don’t claim to have much class, glamour or taste, so here
    ya’ go you hot mess! It’s your old grandma that has no class with that cheap bedspread.

    cock rings

    butt plugs Amidst all that, I still find myself entrenched in mixed feelings
    about television networks that are geared towards different groups.

    We’ve got special channels for the African American community, special channels for women,
    a proposed network for homosexuals based on the one in Canada, etc etc.

    Because even while I’m writing about how specialty channels
    divide us, I keep turning my head around to watch the “Discovery Wings” channel
    which is currently airing a show about fighter
    jets at war. butt plugs

    cheap vibrators As a Jew, my take on it is this: if you are having sex with someone you love and care for, and you
    are extremely careful not to hurt yourself or hurt them, either emotionally,
    physically, spiritually, or in any other way, then it is very probably A OK with G d the
    way I understand Him. Judaism has a long history of believing strongly in the
    value of sexual pleasure (within marriage specifically, but anyway), and in the value of our sensual
    bodies and their ability to feel pleasurable things.

    Go look up the concept of “onah” sometime in a Jewish encyclopedia if you are curious about just how
    important this can be to Jewish history and Jewish law.
    cheap vibrators

    cheap vibrators “With Evan’s character, I wanted to explore a hero who has flaws and had a history that was trauma and sadness, but who could overcome that,” said Ms.
    “To me, that’s an inspiring story, and a story that can teach. And Evan, because she is so strong and she is that person, was able to unleash even more of that strength than I imagined. cheap vibrators

    male sex toys Actually, I did terrible in Home Ec, but my grandmother was a seamstress and I spent a lot of time on the floor, playing at her feet while she was making quilts. I think some of it must have rubbed off through osmosis. It’s only been within the past seven eight years that I’ve started sewing seriously. male sex toys

    butt plugs Shepard admitted to free acquaintance with drugs in that phase of his life.) Of that era in downtown Manhattan he has said, “You were
    right in the thing, especially on the Lower East Side.
    La MaMa, Theater, Genesis, Caffe Cino, all those theaters were just starting.

    So that was just a great coincidence. butt plugs

    sex Toys for couples Now the only problem
    with this formula is that the box is just about at the bags capabilities of protection.
    I found that the box on arrival had been damaged and flexed on the top and sides of the box.
    With the packaging on the outside of the box being less rigid than what is in it it is always possible that
    the shipping envelope could be breached. sex Toys for couples

    vibrators I swear the strangest things happens to me.
    Not that I’m complaining but I lost my spear because of it!!!

    Man this other day my love struck buddy came over to my house and borrowed my 20lbs pratice spear.
    He said something about showing off or something.

    anal sex toys I bought a set of these for him after he tried the bamboo lounge pants by Male Power.

    He reasoned that if the lounge pants were so very comfortable perhaps the underwear would
    be as well. It was so comfortable that he has now decided that he will buy
    only bamboo undies from now on anal sex toys.

  7. avatar

    Bathing Suits
    El bikini brasileo es sin duda alguna la estrella incuestionable de los
    veranos llenos de largas sesiones de descanso en la playa.
    Este bikini sexi no deja de reinventarse y actualmente se puede encontrar en varios estilos.
    En nuestra tienda, el bikini brasileo y el baador sexi adoptan incontables diseos, formas y colores
    y siempre marcan tendencia: con estampados tropicales, tnicos, animales
    o grficos, as como decorados con encaje o volantes, entrelazados o con nudos Hay que decirlo, el
    traje de bao brasileo fcilmente le brindar
    felicidad! Si busca un traje de bao sexi de calidad y de corte tpico
    brasileo, est en el lugar adecuado!.

    dresses sale To thee, great God, Lord of the Two Truths.
    I have come unto thee, my Lord, that thou mayest bring me to
    see thy beauty. I know thee, I know thy name, I know the names of the 42 Gods
    who are with thee in this broad hall of the Two Truths. Consumption has been growing at a faster pace than available stock,
    leading to vary tight market conditions. At the beginning of the
    year, we highlighted an elevated level of
    development starts which will show up in higher deliveries over the next few months.
    However, new starts moderated in the second and third quarters, leading to development
    volumes that fell short of demand. dresses sale

    Sexy Bikini Swimsuit During Power Rangers Zeo, time is
    restored to normal and Tommy, with Kat, Rocky, Adam, and new friend
    Tanya Sloan replacing Aisha Campbell who chose to stay in Africa,
    is given the powers of the Zeo Crystal and the Zeo
    Rangers protect the Earth from the Machine Empire. Tommy remains the team’s leader and is assigned to
    be the Red Zeo Ranger V. Later, Kimberly, while she is living in Paris for the Pan Global Games, sends Tommy
    a Dear John letter, ending their relationship. Sexy Bikini Swimsuit

    cheap bikinis Sister son is obsessed with right now, and
    he loves Elsa told her the other day that he wanted to be Elsa for Halloween. My sister is at a loss of what
    to do. She doesn care that he wants to be Elsa, she is more concerned about him getting
    made fun of. cheap bikinis

    Women’s Swimwear Sienna is absolutely perfect and beautiful, writes Emily.
    Sis got to come by and say hello and give her a kiss.
    It was the fastest, most incredible, beautiful, wild birth I’ve ever had the pleasure to document.
    We undertake no obligation to revise or update
    any forward looking statements in order to reflect any event or circumstance
    that may arise after the date of this Report.On October 23,
    2017, Tactical Services, Inc., a Nevada corporation (the or entered into an Asset Acquisition Agreement (the with Thomas Li, an individual and Nathan Xian, an individual (collectively Mr.
    Li and Mr. Xian are refereed to hereinafter as the TACC
    purchased those assets owned by Inventors relating to Inventor development, sales, marketing and distribution of Unmanned Ariel Vehicles ( or including but not limited to patents, trademarks, know how, trade
    secrets, supply lists and other assets and intellectual property of any kind, relating directly or indirectly to
    the manufacturing, sales and distribution of the Drones (the (any right,
    title or interest in the foregoing as the same relates to the
    Drone technology currently owned by Inventors shall be
    referred to hereinafter as the TACC acquired one hundred
    percent (100%) of the Acquired in exchange for the issuance of an aggregate of 60,000,000
    restricted shares of the Company common stock (
    Shares to the Inventors (the Price The Purchase Price immediately following the
    Closing of the transaction contemplated hereby represents ownership of TACC by the Inventors of approximately 73.00% on a fully diluted basis.

    Women’s Swimwear

    wholesale bikinis (GGP), and Taubman Centers (TCO) is that
    we prefer the risk/reward potential of outlet centers compared to
    regular malls. Over the last 20 years, Tanger has been one of the strongest performers of the entire REIT market and massively outperformed the
    broad REIT index (VNQ). It is also a constituent of the S High
    Yield Dividend Aristocrat Index, having increased dividends
    every year since 1993, and this even includes the Great Financial Crisis wholesale bikinis.

  8. avatar

    Bathing Suits
    So, I wasn in quite the same situation as you
    but I can relate to not living up to the ideal of what your parents have in mind.
    Especially for a partner. Your parents love you or else they wouldn care so much what you doing.
    One such chemical weapon, Fog, has the potential to drive anyone
    exposed into murderous rages, along with the ability to spread extreme paranoia and fear.
    Poor information, overconfidence, and necessity have led to this chemical weapon being used across Europe.
    I plotted out some of the major events, like how the Germans used Fog to block off the French
    and Italian fronts by mid 1919, the German alliance with the Bolsheviks in 1920,
    and the eventual fall of Germany in late 1921.

    Cheap Swimsuits Microsoft Word is the one of the world’s most popular word processing programs and for good reason. In use for more than twenty years,
    Word has a number of valuable functions beneficial for any writing
    tasks including spell check, grammar check and numerous fonts.

    Track Changes, Comment, etc.) are vital for people who need to track the input and changes
    from editors and colleagues. Cheap Swimsuits

    cheap bikinis He won’t survive it. He will be damaged forever and I fear he would be a major target.
    Having lost everything he has ever worked for his entire life and knowing the
    registry is a requirement for the rest of his life
    certainly is more than harsh.I hope this whole thing backfires
    and he gets extra time. cheap bikinis

    Bathing Suits (Privacy Policy)AkismetThis is used to detect comment spam.
    (Privacy Policy)HubPages Google AnalyticsThis is
    used to provide data on traffic to our website, all personally identifyable data is anonymized.
    (Privacy Policy)HubPages Traffic PixelThis
    is used to collect data on traffic to articles and other pages on our site.

    Bathing Suits

    cheap swimwear You aren underleveled, so your problem is just execution.Wall has no effect on your physical damage, all it does is reflect magic.
    The only reason to dispel Wall is if you are trying to cast Acid Storm on the Mana Beast to lower its defense.Speed up does nothing for me either, granted it’s
    not level 8.Speed Up only affects your evasion, not your hit
    rate. In any case, most likely the issue isn that you are missing,
    it is that you aren overcoming the Mana Beast high defense.
    cheap swimwear

    Monokinis swimwear A CSA is a lot of food for the money. But they cost a lot of money.
    A CSA around here costs several hundred dollars for a few months of vegetables.
    Some cutaway shot ideas include: flowers and bows on the pews, exterior of location with sign perhaps with cars pulling up,
    water fountains, wedding cake, candles at the wedding service or center pieces at the reception, wine glasses,
    crowd mingling/eating/entering, etc. Cutaway shots don’t necessarily have to be static; you may use pans and tilts, zooms, etc.
    Don’t overuse any one of them though!. Monokinis swimwear

    Monokinis swimwear A frock coat is a man’s coat characterised by a knee length
    skirt (often cut just above the knee) all around the base,
    popular during the Victorian and Edwardian periods. The double breasted style is sometimes called a Prince Albert (after the consort to Queen Victoria).
    The frock coat is a fitted, long sleeved coat with a centre vent at the back, and some features unusual in post Victorian dress.

    Monokinis swimwear

    wholesale bikinis Instead of frequently switching your attention from one
    task to another stay focused on one task at a time.

    Finish one task before starting another. You will be
    more productive, less stressed and have more energy.
    The city responded by saying that it had used the
    stream as a sewer since 1860 and that therefore it had a “prescriptive right” to use it that way.
    The Ohio court agreed with the city. It stated that when part
    of a stream “being wholly within a municipal corporation, so that none but its residents are thereby affected, is generally devoted to the purposes of an open sewer for more than 21 years. wholesale bikinis

    one piece swimsuits Each doctor is a little different in how they prefer to use scribes. Some prefer me being brief and to the point, while others prefer a detailed history. There are even a few doctors where they see patient without us and then just tell us what they want us to put in the chart one piece swimsuits.


Submit a Comment

Your email address will not be published. Required fields are marked *

Cookie Settings