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Webinar Replay

The Influence of Mobile Communication on Today’s Omnichannel Customer Experience

Creating every customer journey with the mobile user in mind.

Creating a more connected customer journey is the goal of every brand. Capturing and keeping customer attention is difficult with so many distractions vying for our time. How do the best brands do it?

For many brands like Starbucks or Amazon, it means adopting a mobile-first strategy. Creating every customer journey with the mobile viewer in mind. The criticality of mobile in today’s marketing ecosystem is only increasing, and this webinar will highlight how mobile preferences are being infused into the customer journey to create more relevant and seamless customer experiences across all engagement channels.

Webinar Replay
Panel Speakers
20 A11 Twigg Lorraine
Lorraine Twigg
VP Enterprise & Partner Sales, EMEA & India
Lorraine Twigg joins Syniverse following 10 years at telecommunications networking firm Ciena, where amongst her numerous responsibilities, she spearheaded the development and expansion of the company’s EMEA partner business, including managed service providers, systems integrators, value-added resellers and distributors. Her proven track record of developing strategic sales initiatives across large multi-national corporations and various business verticals recently earned her recognition as a finalist for Business Leader of the Year at the European Women in IT Awards. Twigg sits in the company’s London office and oversees the EMEA region and India.


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