Text messaging is one of most reliable and sure-fire ways to grab the attention of people and businesses alike. In a fragmented mobile world of different devices, operating systems and service providers, it’s the channel that everyone can communicate with each other through – at lightning speed, anywhere in the world.
But when it comes to choosing a partner to manage a business’s text messaging campaigns, quality matters. Some things that can affect a provider’s message-delivery reliability include these variables:
- Network outages and poor availability.
- Use of substandard network pathways – also known as “grey routes” – to deliver messages.
- Use of “SIM farms” to reduce message delivery costs.
- Noncompliance with sweeping new regulatory policies like General Data Protection Regulation (GDPR).
With variables like these at stake, businesses must choose a provider that prioritizes quality message delivery to improve the customer experience.
This is why Syniverse created a new guide called “Not All Text Messaging Providers Are Created Equal.” The guide breaks down everything that businesses need to consider before choosing a text messaging provider, and it outlines six critical questions that every company should get answers to before entrusting a provider to deliver its mission-critical messages to customers.
Check out our guide at the link below to discover why there’s no shortcut to quality message delivery. And if you have any thoughts on the guide’s insights, I would love to hear them. Please leave a comment.
Elizabeth Carbone joined Syniverse in 2013 and is focused on developing both content and messaging strategies for Syniverse’s Mobile Engagement, Cross-Channel Messaging and Phone Number Verification solutions. Among her responsibilities, she helps manage market research and analysis for customers to provide perspective on where mobile is heading and how companies can use research data to foster stronger mobile engagement with their customers. She also uses this data to create a variety of research and marketing materials – such as infographics, how-to guides, and presentations – to help companies in the vertical markets that Syniverse focuses on. Prior to joining Syniverse, Elizabeth worked as a Graduate Assistant at the University of South Florida and a Sales and Marketing Manager for her family’s commercial landscaping business. She holds a Master of Science degree in marketing and a Bachelor of Science degree in marketing and management from the University of South Florida.