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STEERING OF ROAMING

Drive profitability with intelligent steering of roaming

Maximize revenue and control costs

Evolving technology and rising infrastructure investments make monetization a growing challenge. Our Steering of Roaming (SoR) is a powerful solution that helps you boost profitability with flexible policies that guide outbound roamers to preferred networks.


We deliver a targeted strategy — backed by proven results and global reach — designed to control wholesale costs, guarantee high-quality service, and increase your top-line revenue.

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WHY SYNIVERSE

Roaming steering that stands apart

Proven expertise, global scale, next-gen innovation

We’re redefining standards in SoR with unparalleled precision and reliability to help mobile subscribers get the best network every time.

As the world’s most connected company® with the largest signaling footprint, our steering solutions deliver superior reach and performance to propel you confidently into the future.

  • Managed steering and deep expertise

    Backed by 35+ years of industry-leading experience, our managed SoR service supports configuration, updating, and maintenance of steering policies. We also perform continuous quality testing, reporting, and troubleshooting to optimize performance.

  • Intelligent, hybrid methodologies

    We use an advanced hybrid approach that combines intelligent signaling and Over-the-Air (OTA) steering to direct subscribers to their preferred networks with precision. This system helps you meet wholesale volume commitments while dynamically ensuring the best possible network experience.

  • Seamless integration and scalability

    Designed to require minimal integration, our solution supports evolving technologies and provides strong migration expertise so you can scale seamlessly. Choose a flexible deployment option — on-premises, Virtual Machine (VM), and cloud — that fits your specific needs.

BENEFITS

Take the true path to revenue

Smarter steering drives optimal profits

Our robust solution features advanced automation, deep analytics, and adaptable rule engines that ensure seamless migration and comprehensive support for 2G–5G, IoT, and VoLTE technologies.

You’ll boost roaming profitability by automatically directing subscribers to preferred networks, helping to control costs and enhance user experience. This empowers your business to innovate, scale, and future-proof connectivity strategies.

Strengthen revenue and partnerships

We direct traffic to partners with the most favorable wholesale rates, significantly reducing costs and helping you meet wholesale roaming commitments. It’s an approach that helps drive revenue and strengthen your bottom line.

Enhance customer experience

Dynamically select network partners using real-time quality metrics, to ensure subscribers are always connected to the highest quality provider for personal, business, or IoT devices. Deliver consistent, reliable roaming and uncompromised connectivity wherever your customers travel.

Accelerate deployment and time to market

Deploy and scale rapidly with flexible cloud, hybrid, or on-premises options. Intuitive automation and robust APIs help reduce errors, accelerate changes, and enable you to meet evolving roaming needs.

FEATURES

Adaptive, future-forward steering

Built with flexible, scalable, compliant features

Take control of roaming profitability with precise, policy-driven network selection that optimizes cost and quality.

A comprehensive, flexible suite of product features allows you to efficiently manage wholesale costs, minimize operational errors, and maximize revenue in the rapidly expanding global roaming market.

  1. Multi-generation network support

    We deliver seamless connectivity with active steering for 2G/3G, 4G/VoLTE, and 5G NSA/SA networks — so your subscribers have consistent performance across technologies.

  2. Advanced analytics and reporting

    Unlock actionable intelligence with real-time, granular insights into traffic, quality, and usage. Powerful reporting by subscriber group, country, or partner network helps drive smarter decisions and optimize performance across your entire ecosystem.

  3. Hybrid steering capabilities

    Our hybrid approach uses both network signaling and OTA-based steering updates to direct subscribers with greater precision. This combined approach allows for dynamic, real-time adjustments and improved service quality.

  4. Future-ready, standards-compliant platform

    Gain IoT roaming control and GSMA IR.73 compliance for secure, reliable connectivity. Streamlining the migration process from legacy systems also makes it easier to adopt new technologies while maintaining seamless interoperability.

DATASHEET

Balance Roaming Revenue with Costs to Raise the Bottom Line

Optimize network traffic, increase control over roaming agreements, and maximize your roaming profitability with Syniverse’s advanced Value-Added Services, including Steering of Roaming.

PRODUCT FLYER

Unleash the Power of Steering to Unlock Roaming Success

Syniverse Steering of Roaming (SoR) helps MNOs control outbound roaming costs and maintain service quality by automatically selecting preferred networks for outbound roamers using policy-based settings, comprehensive data, and detailed metrics.

BLOG

Key Elements Needed to Realize 5G Roaming Revenue

Discover the essential components that empower MNOs to maximize revenue opportunities. Explore best practices, technological advancements, and strategic approaches that drive efficiencies in the rapidly evolving 5G landscape.