Why Syniverse Is Built for the Future of RCS
Rich Communication Services (RCS) is at a turning point. With Apple’s recent announcement to support RCS on iOS, the conversation around next-gen messaging is heating up — and the door is finally open to widespread global adoption. But for RCS to deliver on its promise as the next universal standard for messaging, one thing remains critical: interoperability. That’s where Syniverse comes in.
Built on Experience, Focused on the Future
Syniverse’s history with RCS spans over a decade, but what sets us apart isn’t just longevity — it’s our deep technical knowledge of how messaging protocols work across carriers, regions, and platforms. We were solving RCS interoperability before most had even heard of the term. Today, that experience is more relevant than ever.
Global carriers are not all using the same client or backend infrastructure. Google has led the charge in enabling RCS messaging on Android devices, but many operators have their own implementations. Ensuring these disparate systems talk to each other smoothly is essential for P2P messaging to scale — and Syniverse has the infrastructure and know-how to make that happen.
The Challenge (and Opportunity) with RBM
Syniverse began building out its Rich Business Messaging (RBM) service several years ago, anticipating the shift from person-to-person (P2P) to application-to-person (A2P) and brand-to-consumer messaging. At the time, RBM was promising but uptake was slow. The technology was mostly limited to Android devices, and business messaging could only reach subscribers of carriers that had implemented RCS Messaging as a Platform (MaaP). That narrow market reach kept many enterprise customers on the sidelines.
But things have changed.
The iOS Game Changer
With Apple announcing support for RCS, RBM is no longer a limited channel — it’s on track to become a ubiquitous one. Businesses can finally start to see the full value of RCS: rich media, verified sender identities, trusted interactions, and conversational experiences — all within the native messaging app across both Android and iOS devices.
This is the moment Syniverse has been preparing for.
Interoperability as a Competitive Advantage
As more carriers and platforms join the RCS ecosystem, ensuring consistent and reliable messaging experiences will only become more complex. This is where Syniverse shines. Our heritage in connecting global operators, combined with a proven record in messaging infrastructure, gives us a unique advantage in bridging gaps between ecosystems. Whether it’s enabling P2P experiences across carrier networks or powering enterprise-grade RBM campaigns, Syniverse provides the connectivity, trust, and scale needed for success.
A Partner for What’s Next
The future of RCS is no longer a question of “if”— it’s a matter of “how fast.” And as more brands and carriers get onboard, the companies that win will be the ones that understand the infrastructure, regulations, and user experience challenges at a global level. Syniverse has been solving these problems for years — and now we’re ready to help you lead in the new RCS era.
About Syniverse
Syniverse is the world’s most connected company®. We seamlessly connect the world’s networks, devices, and people, so the world can unlock the full power of communications.
Our secure, global technology powers the world’s leading carriers, top Forbes Global 2000 companies, and billions of people, devices, and transactions every day. Our engagement platform delivers better, smarter experiences that strengthen relationships between businesses, customers, and employees.
For over 35 years, we have accelerated important advances in communications technology. Today we are an essential driver of the world’s adoption of intelligent connectivity, from 5G and CPaaS to IoT and beyond. Find out more www.syniverse.com.
