Welcome to a new Syniverse. Today, we’re taking a bold step forward to unveil a new brand that reflects our company’s promise of a more connected and innovative world. Today, we’re reintroducing ourselves as “the world’s most connected company.”™
We’re excited about this new beginning and the new role we see ourselves playing in the future. Our new tagline characterizes Syniverse’s commitment to unlocking the opportunities of a more connected world, and it perfectly describes what Syniverse is today. As the business landscape has evolved, we’ve re-equipped ourselves with a new set of tools that will allow companies in every industry to expand their reach and gain the most value from the digital transformation shaping today’s fast-moving technology world.
A cornerstone of this is our Syniverse Secure Global Access, the largest private network ever built for bridging mobile ecosystems. This network enables businesses to protect their data when the internet of things and other technologies are creating ever-greater levels of risk on the public internet. Syniverse Secure Global Access offers a network entirely isolated from the public internet that enables companies a full-scale solution to avoid these threats, and we see it as a way of the future for businesses.
We spotlight this solution and others in our new company website, a big part of our new brand launch. The new site showcases a more visually appealing layout that is much easier to navigate, with a new tone of voice and more concise content format, a more streamlined organization and menu, and a refreshed color scheme and visual. We’re excited about this new brand, and I urge you to check out Syniverse.com and leave me a comment about what you think.
We’re officially unveiling our new brand today at Mobile World Congress Americas, where we have a big week in store. For starters, on Thursday, from 3 to 5 p.m., we’re excited to be hosting a cocktail reception at our booth (number S.2546) to toast our brand launch and bring it in with a bang! Please join us by registering on our page.
Also at our booth, for the first time, we’re featuring a Syniverse Innovation Theater. This interactive exhibition showcases a series of live presentations from our experts on some of the hottest topics in technology today, including 5G, IoT, Rich Communications Services and messaging business monetization. If you’re coming to Mobile World Congress Americas, please schedule a time with us to find out more, and check out our Innovation Theater schedule to find the sessions most relevant to you.
Speaking of 5G, I’m also going to serve as a panelist at a Mobile World Congress Americas session titled “4G to 5G Transition” on Friday, from 12:15 to 1:15 p.m., at Concourse Hall Room 151. The panel will feature leaders from Deloitte, Intel and Nokia, just to name a few, and we’ll be examining how we make the move to 5G. I hope you can stop by.
These activities are just the first steps in a bold new journey for Syniverse, and one we’ll have more updates on soon. We’ve launched this brand at an inspiring moment for our company. We need to tell a new story that’s worthy of the transformative work we do to connect the world’s people and devices. And I don’t think there’s ever been a better time to reach further, to operate smarter, to achieve more. We’re ready to empower our customers to do just that.
As Chief Marketing Officer, Bill Hurley oversees the management of Syniverse’s portfolio of products and solutions, and leads the planning, development, and execution of Syniverse’s marketing, communications, and brand strategy. Bill brings more than 20 years of experience in leadership roles at companies across the cloud, mobile, security, network and IT sectors. Most recently, he served as Chief Marketing Officer of CenturyLink, where he helped drive the transformation of CenturyLink to an enterprise IT-services company that focuses on customer experience. Prior to that, Bill was Chief Marketing Officer at Unify and helped grow the company’s integrated communication solutions and pivot to cloud, channel, and IT services. Previously, he served as CTO at technology distributor Westcon and CIO at insurance broker Marsh. Bill holds an MBA in finance from Fordham University and a B.S. in computer science from the State University of New York at Albany.