Syniverse’s Ghost Roamer solution resolves a fundamental issue that operators face when inexperienced travelers go abroad.
When international travelers fail to make roaming arrangements with their home operator in advance of their departure, their phone will not be able to register to the visiting network when they reach their foreign destination. These roaming subscribers are termed Ghost Roamers, who have their devices turned on, but are not able to connect to the visiting network.
Lack of mobile connectivity to these roaming subscribers prevents the home operators from sending contextually relevant messages with attractive roaming tariffs to these subscribers, thereby rendering them unable to monetize this segment of, resulting in a loss of potential revenue.
Our end-to-end solution utilizes the Syniverse Intelligent Welcome Short Message Service (iWSMS) and Real Time Intelligence (RTI) platform to identify Ghost Roamers who are not able to register to the visiting network. As a result, operators can communicate with their subscribers by sending them a WhatsApp message with details such as the link to enable their roaming service, or an option to purchase a roaming pack to re-activate their roaming service.