The revenue potential of the silent, inactive or low-spending roamer is substantial. In fact, Juniper Research now estimates that as much as 70 percent of roamers turn data off or use alternative services when traveling abroad.
But how can operators harness this substantial latent demand? Actionable, real-time information is the key. This critical insight enables intelligent responses to the subscriber’s context. The delivery of usage transparency and appealing offers can play a crucial role in driving up usage and increasing the volume of your roamers while improving overall customer satisfaction levels.Learn More About Intelligent Retail Roaming