Monetizing RCS Business Messaging Through Cohesive Synergies Among Operators & Enterprises
While many MNOs are still in the process of evaluating RCS and the different ways of implementing it, Syniverse and Google were pleased to dissect the existing messaging landscape and provided numerous options for both mobile network operators (MNOs) and enterprises seeking to form a more cohesive strategy for engaging consumers with a satisfactory end-user experience via two-way conversational commerce.
Google is expanding its approach to RCS and Rich Business Messaging (RBM), thus resulting in numerous choices, and more flexibility, for operators. Mobile Network Operators now have several options to manage their A2P traffic:
- Continue as currently managed (if agreed upon by both parties)
- Manage RBM using their own staff
- Manage RBM using a third party like Syniverse
- Use other third-party MaaP platforms
Watch this webinar to hear from both Google and Syniverse experts on how MNOs should move toward RCS and RBM to drive top-line incremental revenue, increase speed to market, ensure accurate billing and revenue collection, and reduce costs.
If you have any questions after watching this video, please do not hesitate to contact us. We hope you enjoy and please reach out anytime to have a conversation on how Syniverse can help you achieve your personalized business goals.
Syniverse/Google Webinar Replay, June 2022