One of the leading quick-service restaurants in the U.S. needed a better way to capture its customer’s attention. The digital landscape is full of brands grappling for customer engagement—so how could it stand out?
The restaurant knew that a campaign that cut through the clutter would deliver the results it needed. And it knew that Syniverse had the tools to help make that campaign a reality.
How? We made It fun.
Launching a menu quiz on its website, the restaurant collected users’ contact information. Once all questions were answered, Syniverse Mobile Engagement sent each user a secret offer that could be saved to their mobile wallet, making redemption quick and simple.
The campaign ran seamlessly, turning multi-channel interaction into an experience that was lucrative for the restaurant and fun for the customer: a powerful combination
The campaign delivered. The restaurant issued more than 2 million offers, with customers redeeming 20 percent of them. And it didn’t stop there. A reminder follow-up text resulted in an additional nine percent redemption.
With nearly a third of the restaurant’s customers engaging, the campaign grew their opt-in database by 500,000 people.
And after five weeks, the campaign had earned $6.5 million in total revenue, paving the way for a future of seamless offers and positive customer experiences.