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Case Study: Enterprise Messaging Service

Syniverse Enterprise Messaging Service Provides Foundation for New Corporate Channel

One of the largest mobile service providers in the United States was looking for a solution to address its enterprise customers’ need for an alternative method to get urgent communications to their customers and employees. Its enterprise customers needed a method that could bypass the latency of email and offer something quicker and less direct than phone calls. Specifically, these customers sought a method that could provide a simple, automated and reliable method that would complement rather than compete with the more traditional channels of email and phone calls. At the same time, the mobile service provider was interested in developing new services with economies of scale that would help it to build stronger relationships and open new revenue streams with its enterprise customers.

Syniverse used its Enterprise Messaging Service, a part of its Brand Solutions portfolio, to develop an end-to-end group notification and messaging solution that works seamlessly with most protocols (SMTP, SMPP, SNPP, WCTP, TAP). The solution provided the mobile service provider a way for enterprise customers’ back-end systems to be triggered and automatically send high-priority SMS messages to select groups of customers and employees. It also offered enterprise customers a cloud-based inbox for managing messages, a tracking system for the delivery of messages, and an address book. By giving enterprises the security of an entry point through a trusted mobile service provider and the scalability to be deployed for a number of different business uses, the solution provides a highly versatile set of messaging capabilities. These include the sending of threshold alerts for financial services professionals, the notification of factory operations and logistics managers about supply chain system issues, and the delivery of system error alerts for IT personnel. With versatile capabilities, Enterprise Messaging gives mobile service providers an end-to-end corporate messaging solution that offers a new revenue stream, a quicker time-to-market, and a low upfront cost through a single connection to Syniverse.

“Syniverse has provided a powerful all-in-one solution for us to offer our enterprise customers that will improve communication with their customers and employees, and keep them informed with time-sensitive information 24/7. The solution’s scalable platform enables thousands of messages to be organized, sent, received and managed in real time through a single connection to Syniverse. Messaging provides a universal channel to which all end users have access as well as a medium with a higher probability of a communication being acted upon, since, unlike email, text messages are on average read within 15 minutes and responded to within an hour.”

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