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Text messaging has had its time. But now it’s time to evolve. Rich Communication Services (RCS) delivers a deeper messaging experience with almost endless possibilities. Establishing an RCS platform is a new way for businesses to amplify their branding and talk to their customers in fresh, dynamic ways.

It’s been over 25 years since the first text message was sent, but amazingly this technology, its capabilities, and its limitations have remained the same.

As a result, following the birth and explosive growth of smart devices, the text message has come to be considered old-fashioned. Unlike popular over-the-top (OTT) messaging apps, text messaging doesn’t support read receipts, group messaging capabilities, or many other “cool” features available. Instead of being able to take advantage of new internet-based data networks, text messaging remains reliant on cellular connections, which limit its connectivity and its message length to 160 characters.

But now there’s a new kid on the block. Her name is Rich Communication Services (RCS), and she has plans to turn text messaging on its head.