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December 3, 2014

Syniverse and VIVA Further Enhance the Roaming Experience in Bahrain

DUBAI, – Dec. 3, 2014 – Innovative mobile operator VIVA Bahrain has signed an agreement with Syniverse to bring its customers a selection of new, highly-customizable data roaming packages. With this innovative service, pre- and post-paid users will enjoy a hassle-free roaming experience.

The service allows VIVA Bahrain customers to select the data packages that best suit their needs based on their usage requirements. The solution suite, which includes Syniverse's Data Roaming Packs and Bill Shock Prevention, is designed to give the subscriber control over their data roaming options, greater insight into their roaming usage and the ability to maintain roaming costs.

Commenting on the new service, Saad Odeh, VIVA Bahrain Chief Wholesale and Enterprise Officer, said: “In our continuous efforts to satisfy our customers’ needs, we seek to introduce the newest and most innovative services to the market. VIVA, in collaboration with Syniverse, allows customers to control their data usage while traveling abroad. The service offers different controlled packages in selected countries that fit the specific needs of individuals. Additionally, it allows customers to manage their costs and avoid ‘bill shock’ by alerting them via text message when they reach specific amounts of spending.”

High rates of smartphone penetration, alongside highly competitive pricing structures, have created a dynamic market in the Middle East. The region’s smartphone penetration is projected to grow nearly 40 percent by 2015, which will help MENA take the lead as the second-largest mobile phone population of any region in the world, according to eMarketer’s latest Global Media Intelligence Report.

"Voice and messaging services have long been must-haves for mobile users, and today, data services are equally vital," said Nour Al Atassi, Regional Vice President and Managing Director, Middle East and Africa, Syniverse. “Our agreement with VIVA Bahrain builds on a long and successful relationship between the two companies that includes VIVA’s use of Syniverse’s Data Clearing House solution, among many other solutions."

About Syniverse
Syniverse is the leading global transaction processor that connects more than 1,500 mobile service providers, enterprises, ISPs and OTTs in nearly 200 countries and territories, enabling seamless mobile communications across disparate and rapidly evolving networks, devices and applications. We deliver innovative cloud-based solutions that facilitate superior end-user experiences through always-on services and real-time engagement. For more than 25 years, Syniverse has been simplifying complexity to deliver the promise of mobility – a simple, interoperable experience, anytime, anywhere. For more information, visit www.syniverse.com, follow Syniverse on Twitter or connect with Syniverse on Facebook.

About VIVA Bahrain
VIVA Bahrain is a fully owned subsidiary of the Saudi Telecommunications Company (STC) and launched its commercial and wholesale services in March 2010 with the aim of transforming the telecommunications landscape in the Kingdom of Bahrain. Backed by unrivalled experience, knowledge and vision, VIVA Bahrain today owns and operates the newest, most reliable and diverse state-of-art telecommunications infrastructure in the Kingdom of Bahrain. Its national network covers all the critical areas in the Kingdom and is extended to have a diverse and redundant access crossing the border with the Kingdom of Saudi Arabia offering services over STC’s largest national and regional network.

For more information:
Bobby Eagle

Syniverse Public Relations
+1 813.637.5050
bobby.eagle@syniverse.com

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