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The Evolution of Mobile Banking: Bringing the App Experience to Your Customer Through Messaging
The Evolution of Mobile Banking: Bringing the App Experience to Your Customer Through Messaging search
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Event

November 30, 2021

The Evolution of Mobile Banking: Bringing the App Experience to Your Customer Through Messaging

Webinar

Webinar Overview:



While Latin America’s shift to mobile has been rapid, the reality is that the use of mobile channels as a percentage of total financial transactions is still relatively low compared to other regions. Today, only 36.3% of customers use mobile channels for financial services in Brazil while the number in Mexico is an abysmal 23%. These may even go down as the world begins to re-open post-Covid.

To increase and accelerate the use of mobile channels by customers who may still prefer physical branches, banks, FI’s and Fintechs must significantly enhance their user experience and be prepared to engage their customers where and how they want.

In this webinar, you will learn:

  1. The importance of offering an enhanced user experience to increase customer mobile adoption and engagement for financial services.
  2. How having omnichannel platform capabilities allows your organization to reach customers on whatever messaging channel they prefer.
  3. Why WhatsApp, Latin America’s most popular messaging APP, can be a vitally important channel for your customers.
  4. How sophisticated solutions, such as Rich Business Messaging (RBM) can allow financial institutions to provide APP-like, multi-media and interactive features.
  5. And much more.


Registration Is Now Open!

November 30, 2021, 12 pm ET

Speakers

Pablo Mlikota

Syniverse President of Sales — Americas

Pablo Mlikota serves as President of Sales for Enterprise in the Americas and leads the management and expansion of Syniverse’s product offerings and market share from Canada down to Argentina.

Leandro Justino

Syniverse Senior Solutions Engineer

Leandro Justino is part of Syniverse's Pre-Sales Engineering Team since 2019. His expertise covers from digital channels, Omnichannel, Customer Service and Marketing Automation.