Creating a more connected customer journey is the goal of every brand. Capturing and keeping customer attention is difficult with so many distractions vying for our time. How do the best brands do it? For many brands like Starbucks or Amazon, it means adopting a mobile-first strategy. Creating every customer journey with the mobile viewer in mind. The criticality of mobile in today’s marketing ecosystem is only increasing, and this webinar will highlight how mobile preferences are being infused into the customer journey to create more relevant and seamless customer experiences across all engagement channels.