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MEF Future of Messaging Guide 2020
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MEF Future of Messaging Guide 2020

Now, more than ever, the way that businesses communicate with customers - and vice versa - continues to evolve.

This is precisely why we partnered with the Mobile Ecosystem Forum to promote its 2020 Future of Messaging Guide in an effort to share insights into the evolution of business messaging - everything from CPaaS to bots, from omnichannel to virtual customer care agents, from self-service to person-to-business messaging and much, much more.

The guide takes a comprehensive look at everything you need to know to stay on top of the next phase of business.


The Past, Present and Future of Business Messaging
Explore how companies first discovered the power of text and how they look to unleash the potential of new rich messaging channels in the future.

Bots, Self-Serve and Omnichannel

Take a deep dive into the rise of automated chatbots and the need to let customers choose how they communicate across their preferred channels.

Cloud-Based Messaging, RCS Shopping and IoT

Jeff Bak, Vice President of Product Management for Cloud Messaging at Syniverse, explores what's next for business messaging.

Business Messaging in Action

Messaging has come a long way since its emergence via one-way alerts. These days, true customer conversations are possible. Discover messaging's impact on different activities across the enterprise.

Explore Specific Enterprise Business Messaging Use Cases, Including:

  • Customer Service
  • Sales and Marketing
  • Social Responsibility
  • In the Workplace