From our vantage point in the center of the mobile ecosystem, we have an unparalleled opportunity to bring together the most vital technologies, networks and companies to make mobile work. Using learnings from this experience, we develop original publications to share our perspectives on what we see as some of the most important areas of mobile. Learn more about these perspectives here.
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If the information in a text message isn’t engaging or relevant, your customers may opt out from receiving your messages. To ensure that doesn’t happen, your company can use the power of links in its SMS communications, and engage customers with rich content like games, apps and videos.