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April 22, 2014

Syniverse to Provide Global Messaging Reach for Boomerang

TAMPA, Fla. – April 22, 2014 – Syniverse today announced an agreement with threaded messaging communication provider, Boomerang, to facilitate automated two-way engagement between Boomerang’s enterprise customers and their mobile end users through Syniverse’s Mobile Enterprise Services.

“Working with an organization like Syniverse with its ubiquitous reach to nearly every mobile user in the world assures our enterprise customers of the quality and reach of the Boomerang service,” said Peter Tanner, CEO, Boomerang. “Syniverse’s skill and knowledge combined with Boomerang’s unique patented technology enables us to deliver benefits to a myriad of sectors and business functions.”

By working with Syniverse, Boomerang’s solutions support the deployment of threading technology globally. As a result, Boomerang is able to offer a wide range of services, such as appointment management, incident management, customer satisfaction surveys, escalated and audited stakeholder communications and more.

For example, field engineers who require the ability to communicate status updates through multiple channels can automatically track, reschedule or complete jobs via mobile. Those notifications can be distributed over email, SMS and voice communications without the need for any additional cost and time-consuming user training.

By combining Boomerang’s threading and automation technology with the exceptional reach of Syniverse’s message delivery functionality, the collaboration delivers brand loyalty, improved efficiency and cost reduction, while empowering enterprises with simplified business processes.

“We’re pleased to be working with a company like Boomerang that fully appreciates the power of mobile messaging and creatively delivers new ways to further integrate mobile into the lives of the world’s end users,” said Alfred de Cárdenas, President, Enterprise and Intelligence Solutions, Syniverse. “Syniverse personalizes the user experience in the mobile moment, resulting in deepened customer touch points that increase loyalty and revenue while promoting and protecting the brands of Boomerang’s customers. Users increasingly expect to interact with brands anytime and anywhere, and our technology combined with Boomerang’s automated communications platform is a perfect driver to satisfy those needs and enhance end-user experiences.”

About Syniverse
Syniverse makes mobile work for the entire mobile ecosystem, including more than 1,500 mobile service providers, enterprises, ISPs and app providers in nearly 200 countries and territories. We deliver innovative cloud-based solutions that ensure superior end-user experiences through always-on services and real-time engagement. For more than 25 years, Syniverse has been simplifying complexity to deliver the promise of mobility – a simple, interoperable experience, anytime, anywhere. For more information, visit, follow Syniverse on Twitter or connect with Syniverse on Facebook.

About Boomerang
Boomerang’s patented technology enables any mobile device to be integrated into business processes and workflow. Using patented, intelligent SMS, email and voice technology, Boomerang matches inbound and outbound communications, enabling stakeholder actions to be completed automatically. Internal processes and workflows can be streamlined, increasing choice, improving efficiency and reducing costs.

For more information:

Bobby Eagle

Syniverse Public Relations
+1 813.637.5050

Lucy Robinson / Josephine Timmins
Neo PR
Senior Account Manager / Account Director
01296 733867 /

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