Synergy’s New-Leader Profile series spotlights the talents and focus areas of executives who have recently joined Syniverse.
This Profile features Bill Hurley, who joined Syniverse in March as Chief Marketing Officer. In the video below, Bill discusses how his role newly integrates marketing and product management to better serve customers, and what big issues in marketing excite him and what reasons led him to take on his new role.
As Chief Marketing Officer, Bill Hurley oversees the management of Syniverse’s portfolio of products and solutions, and leads the planning, development, and execution of Syniverse’s marketing, communications, and brand strategy. Bill brings more than 20 years of experience in leadership roles at companies across the cloud, mobile, security, network and IT sectors. Most recently, he served as Chief Marketing Officer of CenturyLink, where he helped drive the transformation of CenturyLink to an enterprise IT-services company that focuses on customer experience. Prior to that, Bill was Chief Marketing Officer at Unify and helped grow the company’s integrated communication solutions and pivot to cloud, channel, and IT services. Previously, he served as CTO at technology distributor Westcon and CIO at insurance broker Marsh. Bill holds an MBA in finance from Fordham University and a B.S. in computer science from the State University of New York at Albany.