On your mobile phone, it’s a constant game of tap or scroll. For every message, it’s a quick decision of “Is it worth my time to read and...
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Scandinavian Airlines Uses Mobile to Build Lifestyle Travel Brand
Today’s digital transformation continues to disrupt business at an almost ever-increasing rate, and one area that has been particularly...
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Why Your Business Isn’t Truly ‘Mobile-First’ Yet
This article was originally published in InternetRetailing and is republished here with permission. Sometimes it’s necessary to state the...
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Multi-channel Marketing Is Falling Short
This article was originally published in PaymentsSource and is republished here with permission. It’s no surprise that brands have often...
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Syniverse and Hot Topics Share Top Mobile Marketing Insights from 2017
What mobile channels do consumers like to use? What kind of brand interaction do they want from those channels? And what brand goods do they...
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AI to Play Crucial Role in Mobile Engagement in 2018
Artificial intelligence (AI) represents one of the biggest emerging opportunities in business, and 2018 promises to be a pivotal year for some...
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