This article was originally published in InternetRetailing and is republished here with permission. Sometimes it’s necessary to state the...
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Multi-channel Marketing Is Falling Short
This article was originally published in PaymentsSource and is republished here with permission. It’s no surprise that brands have often...
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Syniverse and Hot Topics Share Top Mobile Marketing Insights from 2017
What mobile channels do consumers like to use? What kind of brand interaction do they want from those channels? And what brand goods do they...
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AI to Play Crucial Role in Mobile Engagement in 2018
Artificial intelligence (AI) represents one of the biggest emerging opportunities in business, and 2018 promises to be a pivotal year for some...
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Mobile Wallet Guide Unveils New Approaches to Personalized Customer Engagement
There are so many opportunities to become an all-star marketer in this digital age. In the mobile space, apps were one of the first big...
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Latest Research Shows New Opportunities Opening for Mobile Marketing
Without a doubt, the branded mobile app has become a mainstay of mobile marketing across segments. But recently, stagnant app usage along with...
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