As consumers, we expect seamless experiences when we book a flight, cruise to an exotic location or stay at a hotel for a business trip. And in this age of digital transformation in which nearly endless information is at our fingertips, we have no problem switching brands if we don’t get what we want instantly.
In this extremely competitive environment, travel and hospitality companies must stay ahead of the curve if they’re going to retain their customers for the long haul. Every touch point within a customer’s journey is crucial, which is why these travel brands must exceed customer expectations with the power of intelligent communications.
What do we mean by intelligent communications? Put simply, it’s all about creating more personalized, more relevant, more data-driven, and more empathetic communications that provide a superior customer experience.
At Syniverse, we are at the forefront of helping businesses connect with their customers in smarter ways. We’ve ideated and strategized with thousands of brands around the globe to help them capitalize on the meaningful touch points that get their customers to act and foster long-term loyalty.
In our new video, “The Power of Intelligent Communications,” we highlight some of the use cases that keep making their way to the top of the “must have” list in travel and hospitality. Take a look. We’d love to get your thoughts on the most powerful use cases within your industry. What communications have you implemented that help maximize your customer touch points?
Elizabeth Carbone joined Syniverse in 2013 and is focused on developing both content and messaging strategies for Syniverse’s Mobile Engagement, Cross-Channel Messaging and Phone Number Verification solutions. Among her responsibilities, she helps manage market research and analysis for customers to provide perspective on where mobile is heading and how companies can use research data to foster stronger mobile engagement with their customers. She also uses this data to create a variety of research and marketing materials – such as infographics, how-to guides, and presentations – to help companies in the vertical markets that Syniverse focuses on. Prior to joining Syniverse, Elizabeth worked as a Graduate Assistant at the University of South Florida and a Sales and Marketing Manager for her family’s commercial landscaping business. She holds a Master of Science degree in marketing and a Bachelor of Science degree in marketing and management from the University of South Florida.