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2016 Loyalty and Engagement Awards: Mobile E&L Scheme

Syniverse was shortlisted for the Loyalty and Engagement Awards: Mobile E&L Scheme for enabling customers of Western Union to easily interact with the financial institution right from their mobile device. By leveraging Syniverse’s Mobile Engagement solution, Western Union was able to boost participation in its loyalty rewards program by allowing its banking customers to use text messaging to receive balance notifications and to redeem loyalty points.