Industry Insights

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Sponsored Data Unlocks $6 Billion Opportunity in Asia

As mobile users continue to increase their data usage, sponsored data is presenting a rapidly emerging opportunity for companies and mobile service providers. This infographic shares insights into this opportunity, including market valuation and consumer survey data.

Reach Your Customer in the Mobile Moment

To break down the important steps in the mobile engagement process, we created this infographic to demonstrate some of the everyday mobile moments that companies can capitalize on to drive action from their customers.

Part 2: Getting Started with Mobile Engagement

In part two of the Mobile Engagement guide, we put the model in context and provide three examples of how companies at different stages of mobile engagement maturity can use the model to support their mobile marketing goals. The guide concludes with a rundown of best practices that any company can apply in its business to help ensure its success on the journey to mobile engagement.

Part 1: Introducing a Model for Mobile Marketing Success

In part one of our Mobile Engagement Guide, “A Model for Mobile Marketing Success,” we introduce you to Syniverse’s Mobile Engagement Maturity Model, which has been designed to help organizations understand where their mobile marketing and customer engagement efforts currently fit in relation to a long-term strategic vision for optimizing customer engagement.


  • July 21, 2015

    Sponsored-data advertising a $23B opportunity for brands, wireless carriers: report - Mobile Marketer

  • Syniverse Identifies $6 Billion Opportunity for Sponsored Mobile Usage in Asia

    • Sixty-two percent of consumers willing to accept sponsored packages in return for free data access
    • Mobile sponsorship could shift behavior to drive as much as a 40 percent increase in usage
    • Global opportunity could reach as much as $23 billion annually by 2019

  • Syniverse Establishes End-to-End LTE Roaming for Saudi Telecom Company

    Syniverse IPX Network drives LTE roaming momentum in the Middle East


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Media Contact

Bobby Eagle
Syniverse Public Relations
+1 813.637.5050
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