Industry Insights

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Mobile User Expectations Shape Marketing Plans

Users are depending on mobile devices to connect with brands of all shapes and sizes.

Putting Mobile in Context

Today’s mobile users are increasingly placing new demands on their preferred brands and their operators to deliver more personalized mobile experiences based on “mobile context” – an understanding of characteristics like where users like to go, what they like to buy and how they like to be contacted. This white paper examines how a full-scale mobile strategy for unlocking these characteristics and acting on them has become imperative for brands and operators in addressing these user expectations.

Preparing for the New EU Roaming Regulations

The roaming market in Europe is set to undergo a major transformation in July 2014, when new regulations will, for the first time, allow residents to buy roaming services from mobile service providers besides their home operators. This white paper details how one of the keys to success for surviving and succeeding in this new environment will be making use of the latest advances in real-time intelligence to nurture subscriber relationships.


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Bobby Eagle
Syniverse Public Relations
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